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Our quality guidelines prohibit manipulative or deceptive behavior, and this stance has remained unchanged since the guidelines were first published over a decade ago. Recently, we’ve seen some user complaints about a deceptive technique which inserts new pages into users’ browsing histories. When users click the "back" button on their browser, they land on a new page that they've never visited before. Users coming from a search results page may think that they’re going back to their search results. Instead, they’re taken to a page that looks similar, but is actually entirely advertisements...Google Warns Webmasters: Deceptive or Manipulative Browser History Insertion May Result In Action [googlewebmastercentral.blogspot.com]
To protect our users, we may take action on, including removal of, sites which violate our quality guidelines, including for inserting deceptive or manipulative pages into a user's browser history.
you'll have to face the consequences.
That's kind of my point, what are the consequences? There are none in the real world, worst case scenario is that a site gets de-indexed from google, worst case.
I just looked at the post again on google's blog, I see their concern now, the faked results are much better than google's serps...
it's not really a search engine problem
And for the record, *I* will never get caught, this is not a practice we participate in. My biggest concern would be getting caught up in some collateral damage from whatever algostein google comes up with to deal with people that do do this.