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Not much wiggle room there
I suspect that most legitimate PR agencies, media-relations departments, and publicists will be happy to comply with Google's guidelines. Why? Because, if the term "press release" becomes a synonym for "SEO spam," one of the important tools in their toolboxes will become useless.
In order for Google to win they need to stop saying something is good or bad
[edited by: JD_Toims at 9:23 pm (utc) on Jul 31, 2013]
Getting back to the main topic, is G saying these kind of links hurt the linking site or the linked-to site or both?
Google is saying that since the press release links are built by the site owner they are considered similar to advertisements and should be nofollowed. Google then considers press release links that are not nofollowed "unnatural," thus the website linked to can be subject to a penalty.
Press release articles (submitted by competitors) rank above my site for several terms. In my experience, Google loves them.
Links with optimized anchor text in articles or press releases distributed on other sites. For example:
There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
So with these updates, have they finally banned all editorial links
They aren't banning editorial links, they're warning against SEO-driven links in "articles or press releases" that are distributed on other sites
[edited by: Robert_Charlton at 2:42 am (utc) on Aug 1, 2013]
[edit reason] removed links to specific articles, per forum Charter [/edit]