Welcome to WebmasterWorld Guest from

Message Too Old, No Replies

Making a site better might cost you traffic?

3:12 am on Jul 13, 2013 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:July 29, 2007
votes: 9

I've just witnessed a repeating pattern happen yet again, to a friend of mine this time, so I thought I'd ask for opinions.

Scenario #1: Your site had remained untouched for over a year and received predictable amounts of traffic from Google only to be reduced in half when you make a site improvement(add some articles, improve some pages etc... nothing drastic and no changing urls, not even SEO changes).

Scenario #2: Your site had remained untouched for over a year and it receives a sudden loss of traffic. You improve it by improving existing content and adding new content only to then suffer another traffic loss.

Why does it seem like you cannot touch an older site without incurring a very real risk of losing the traffic your site has been receiving?
10:16 am on July 13, 2013 (gmt 0)

Junior Member

joined:May 31, 2011
votes: 0

Simple: Google is reducing the total organic traffic on purpose. (And directing it to ads.) Any change is a good excuse to reduce traffic. Even NO changes results in reduced traffic. The pie is shrinking. For everyone. (But I'm not bitter :-)

12:53 pm on July 13, 2013 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
votes: 141

Now for a real answer.

It's not *just* content. You want to look at your site architecture, your navigation, your time on site, pages per visit, social shares, etc. Who's linking to you, and who you're looking to. How many of your visitors come back for more. Then you want to look at all that in mobile too.

Then you have to ask yourself if your site is really useful or entertaining or informative; if it disappeared tomorrow, would people notice, are you replaceable, would 15 other sites jump up to take your place and serve your community almost as well?

Nowadays you have to provide the whole package.

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members