Measure site satisfaction in real time, for free.
Website satisfaction, automatically analyzed through a simple but powerful interface.
So, it's little pop up window for the survey, which you can close.
I find the pop-up a bit distracting and worry that many user's will find this invasive and click away from the site.
I wonder if this isn't just another way of gaining social signal strength from user experience.﻿
To use it you just insert a simple line of code which tied to doubleclick.
I wonder how doubleclick is going to use the data?
Could it be the when a user is satisfied with finding widget data on a site that this data is then fed back to Google to help with PageRank and/or will doubleclick use this data to serve ads to the user?
Not sure. Check it out at [google.com