Welcome to WebmasterWorld Guest from 50.16.79.246

Forum Moderators: Robert Charlton & aakk9999 & andy langton & goodroi

Message Too Old, No Replies

Is going back and clicking another SERP item a negative signal?

     
4:10 am on Jun 23, 2013 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:Mar 9, 2010
posts:1806
votes: 9


I have been hearing this from several well known folks here and elsewhere that going back to SERPS and clicking on another result item or doing another refined search as a negative signal for search engines?

If so, why? Today morning I was looking for some Jquery plugins. I did find one that I want but then I also went on to click on other SERP items, then refined my search and again clicked on several other results. I was doing this for almost an hour. I was just trying to explore all alternatives and narrow down on the plugin that will be more suitable for the site I was working on. Some plugins were good for this site while a few others were more useful for other sites of mine. I eventually went on to use the plugin I downloaded from the first site.

I do this kind of research for even e-commerce queries. But does google or other search engines really consider going back to SERPS and clicking on another result as a bad signal?
12:22 pm on June 23, 2013 (gmt 0)

Moderator This Forum from GB 

WebmasterWorld Administrator 5+ Year Member Top Contributors Of The Month

joined:Apr 30, 2008
posts:2628
votes: 191


I would imagine that the signal has a different influence depending on how long you stay on the page before you click back to SERPs. If you click back almost immediately, this could be a quite strong signal that the page is not relevant.

But if you stayed on the page for a some time before clicking back, then the conclusion is more blurry - you could have stayed on page because it is relevant, or you could have stayed on page because you were searching from within the site to find relevant content, but could not find it - Google would not know which one.
4:41 pm on June 23, 2013 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 5, 2006
posts:3360
votes: 31


I can't see any individual action like this being distinguishable from the background noise. If thousands do it perhaps it might have an effect.
5:45 pm on June 23, 2013 (gmt 0)

Moderator This Forum from GB 

WebmasterWorld Administrator 5+ Year Member Top Contributors Of The Month

joined:Apr 30, 2008
posts:2628
votes: 191


Individual action, no.

But a high percentage of immediate clicks back to SERPs for a particular search term that has enough searches (and clicks) for the conclusion to be statistically viable, and where the user then goes to another entry in the SERPs may not have as much noise and it may indicate that the page is not as relevant to this particular search term.