If the pages are 404 do you think this would extinguish external link value, or are links seen as to the domain as well as the specific page?
I really did not expect changinging link text to make a difference, was doing it as a sort of update to make the site look better. The internal link structure was as follows:
Get Widgets Blue
Get Widgets Red
Get Widgets Orange
Get Widgets Blue etc was the exact match keyword I was looking
Simply I changed these, so most menu's read now
Get widgets in
All pages were buried so much that I was getting very little to no searches. Since changing this alone I have seen searches appearing in the top ten again. A very little ammount, but it is a lot more than I had within the last few years.
What I have noticed about a site on the move, leaping up the results is that they have their meta title wrote as (example text only): Get Widgets Blue - The Lowest Prices for the Best Widgets
On page text reads 2 mentions of Get Widgets Blue, once in H1 text and once in the body of the page.
I am aware that Google does not want you to mention lots of times the keyword, but has anyone seen what the best ammount is?