joined:Apr 11, 2011
I have decided that I need to try something or move to a different format to overcome the onpage and link penalities my site has picked up over the last few years from my 10 year old site. Instead of scrapping my domain I have decided to try and refurbish it.
Is there any specific's of how this should be undertaken and not get further penalities from Google animal algorithms.
I am not sure how I should tackle this. Already the simple changes I have made to some internal link text has made a difference. I have decided to modernise the page text with a complete re-write. This will take around 12 to 24 months to complete, so I want to do it right.
1. Page Titles - Need re-written to make them both user friendly and a modern feel. They are heavly laden with keywords so changing to a less spammy look.
Question - Is it safe to rewrite page titles? I see others doing just that and have dropped down several pages.
If title re-writes cause a problem would it be better to use a new url structure
2. New URL Struscture or Not - If I use a new URL Struscture is it better to leave as a 404 or use a 301 to redirect to the new page.
I am very well place with Bing, and making some money from them, thus is why I have waited so long before trying anything with the site.