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In the short term, maybe. But it'll catch up with him eventually when word gets out.
It is bigger, crawls futher, deeper, faster ..and it lets publishers run webmaster welfare ( adsense* )..worldwide..
assuming sentiment analysis is actually a thing
So there's two approaches then:-
1) If you have a weak proposition you'd better be great at marketing on a budget to survive long term (or have deep pockets)
2) If you have a strong offering, something that can't be easily replicated, people will do a lot of your marketing for you and you won't need to be a clever marketer (but all the better if you are). This approach appears to have a better chance of existing long term, with or without Google.
This Matt Cutts video really demonstrates this. Look at how many sites it is on, all of them expressing their own unique but ultimately unnecessary viewpoints. MC is an authority in this business and when he speaks people want to know about it (and tell others).
He didn't have to pay a marketing company to get this video out there. And his video generated a vast amount of links, likes and general buzz.
Yes, though I'd argue that even with a strong offering, you'd better have good marketing strategies online because you'll be usurped by more mediocre and even poorer offerings that do their marketing better than you.
Google is a directory of websites, not a magic thing that can guide you to any solution, on or offline, to your various daily wants and needs. But people don't understand that.
there is little doubt in my mind that Google's knowledge graph is a severe threat to websites. the ceo has been quoted to say they want to turn google into an "answer machine". They don't want to be a search engine anymore.I still think that Google's PR about its "Knowledge Graph" complete with the iffy Star Trek references was a direct response to Facebook's stockmarket flotation. Facebook is beating it in the Social Media market.
The ultimate result could be the destruction of the best part of the web.
[edited by: tedster at 12:44 am (utc) on May 20, 2013]
One of the big problems with the way all search engines deliver results is that they all mix the results up between retail shopping, small business, large business and facts.
Meanwhile sites of small activist organizations, and sites expressing minority or dissenting views, are being pushed down the rankings into oblivion. Effectively Google is joining with the establishment powers to help them reinforce the status quo, and making it harder for new ideas and new voices to get an audience.
I think seo is kinda dead in many ways.
Since then, we have no control over our SEO efforts at all. I've seen lots of negative SEO since then and also "hostage SEO" - link networks used by sites that ALSO place links to their competitors* - in the last 12 months. We have no control at all with anything that happens outside of our web pages.