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Page Title Changed by Google -based on linking websites

   
3:12 am on Feb 21, 2013 (gmt 0)



Page Title Changed by Google based on linking website's

This has come to my notice the second time.

The home page title that we adopted was overridden by Google based on the details provided by the linking website.

How to fix the same?

e.g.

We uploaded home-page with <Title>Example.com</Title>

Some other website has linked this website Example.com

Now, Google modified Example.com's title and it shows

<Title>Example.com SomeOtherWebsite</Title>
6:23 am on Feb 21, 2013 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Title rewrites are usually based on the query terms. For one search phrase the rewrite happens, and for others it doesn't. Does that help explain what you see?

We have a currently active discussion that gets into this issue a bit more: Why does Google manipulate page titles? [webmasterworld.com]
8:07 am on Feb 21, 2013 (gmt 0)



For one search phrase the rewrite happens, and for others it doesn't


In this case the rewrite has happen for the brand name itself.

E.g.

If I query Example in google.com it shows me

<>Example.com Someotherwebsite</>

So, if Someotherwebsite.com manipulates whitehouse.gov's SERP

the SERP would display

<>The White House - SomeOtherWebsite</>

instead of

<title>The White House</title> (Original Title)

This seems to be some glitch that black hats can use.

I am checking the other thread as well. Thanks for quoting it.
9:39 am on Feb 21, 2013 (gmt 0)

WebmasterWorld Senior Member andy_langton is a WebmasterWorld Top Contributor of All Time 10+ Year Member



One potential factor is that if your title is very short Google is more likely to rewrite it, since it may class very brief titles as non-informative - or at least, less informative than they would be with more words. It will then look to external sources as well as on Page cues to amend the title.
9:49 am on Feb 21, 2013 (gmt 0)



One potential factor is that if your title is very short Google


The website where this has happen the <title> tag is around its optimum length i.e. 65 characters.
10:08 am on Feb 21, 2013 (gmt 0)

WebmasterWorld Senior Member andy_langton is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Does the page contain the words that are in the title?
10:16 am on Feb 21, 2013 (gmt 0)



Does the page contain the words that are in the title?


This annoying word in the SERP result w.r.t. title is not present in the content at all, it is the name of another website that is linking this website.
10:22 am on Feb 21, 2013 (gmt 0)

WebmasterWorld Senior Member andy_langton is a WebmasterWorld Top Contributor of All Time 10+ Year Member



What I'm driving at is that Google is discounting your own content in favour of someone else's. This heavily implies that Google believes the third party is a more accurate description than the one supplied by your own site. This implies either a problem with your content that makes Google consider it not relevant, or a lack of strength in your site that makes an external vote sufficiently strong for Google to use it.

The only other possibility would be something like a 302 hijack type of thing:

Google's 302 Redirect Problem
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