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Seeing more Google jump-to options now

     
11:36 am on Nov 15, 2012 (gmt 0)

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I am seeing more JumpTo options within the serps this week in the UK, currently the number one position includes a "jumpto" option within the description to take the viewer to the particular part of the page their search relates to.

Obviously this is good for the searcher, not so good for the sites who use advertising or Adsense for income.
9:29 pm on Nov 15, 2012 (gmt 0)

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Thanks for the observation. This kind of linking within the snippet was something we saw a lot of right when rich snippets were first launched and then it kind of dwindled - at least it stopped being an item of comment here.

Did you take a closer look at any of the jump-to links you noticed? I'm wondering if the sites involved were using specific ID names for the elements that were the target of the jump-to links, or if Google is somehow creating something more sophisticated than that. At one point they were discussing some kind of overlay to achieve the same effect, but I didn't really understand the technical aspects well.
9:26 am on Nov 16, 2012 (gmt 0)

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They can for example link to relevant inner headings of a highly ranked/authorative page.

So if I search for 'richard the third' I get a wikipedia page.

Then 'richard the third childhood' creates a jump to option as Wiki has a childhood subheading as a single word heading.

And 'richard the third death' also created a jump to as they have the single word 'death' incorporated in the longer title 'Death at the Battle of Bosworth Field'.

So subheading certainly can trigger jump to options but I think the page has to be authorative in the first place.
10:49 am on Nov 16, 2012 (gmt 0)

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but I think the page has to be authorative in the first place

Uhm.. uh.. I don't think so. I've had jump-to's ;) Not a whole lot of 'em mind you, but now and then. And usually they're very sensible.

Wikipedia's article sections are perfectly ordinary fragment links identified by <id = "blahblah">. (I thought they must be, but just sneaked a look* to be sure.)


* Browser history offered up Hall Beach, Albert Lord, and Frederick Hale. Only one of the three was long enough to have subheadings.