About a year ago we switched our product specific pages to use more css and using tabs to see specific information about the product. Since doing so we have seen a dramatic increase in what Google considers bounces... in that a one page view is what they consider a bounce.
What we did was have tabs so they can see:
Description / Technical Details / Larger Images / Related or similar products.
Now when a potential customer lands on the page all the information is there in css/javascript tabs. Great for the customer as they dont have to load more pages to get all the details.
So I'm starting to wonder if Google is now counting all these one page views aka bounces negatively.
Should we force customers to click tabs that load a new page for each portion of the product.
As sites get more dynamic with jquery and ajax, the actual page views are going to be down considerably for those sites that choose advanced user interfaces and HTML5.
Would this improve "bounce" rate, increase page views per visit and would it send Google "positive" signals about our site?
