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Recently, Matt Cutts delivered the opening keynote for SES San Francisco (August 2012) where he clearly mentioned that one of the key focuses for Google is to move away from being a search engine and focus on becoming a knowledge engine. Google is so committed to this that Google's Search Quality team has been renamed to Google's Knowledge Team.
This would be a major shift in what we know as the web. How to get found by new visitors would evolve in a big way. Those who depend on search traffic should be paying close attention to every step along this path because it WILL impact our own business models.
As one member said in our Next Generation SEO [webmasterworld.com] discussion, "Adapt or Die".
Because if Google is doing that, then that's definitely harming consumer choice in favor of Google's own agenda. But if they can't determine that Google manually screwed Yelp over, then there is no consumer choice issue. Am i misunderstanding something?
wondering where Google gets the snippets, sports scores, movie times, etc for a knowledge engine it's pretty simple isn't it?
Here's one way to think about it. Did you see Jeopardy when IBM's "Watson" super computer competed with all the earlier human champions? Watson was using a knowledge base and making some very diverse and obscure connections - sometimes with absurd results, but often with uncanny accuracy and speed.
First Layer — general information typically available from sources like Google
Second Layer — information from medical textbooks and journals
Third Layer — test cases
Fourth Layer — domain-specific information, including specific protocols and procedures that health insurance companies will want to feed Watson. [mdnews.com...]
They are relating information architecture as 4 layers and they specifically mention google by name as being the lowest form of important data.
They are turning their full attention to becoming a paid-inclusion commercial portal.
Knowledge is easy for Google to collect on a basic level
Mr. Singhal is talking about what computer scientists call ubiquitous computing or intelligence augmentation — the idea that computers will no longer be devices we turn on, but will be so integrated into our everyday environment that we can ask them to do things without ever lifting a finger.
Just as the majority of consumers today can have their personal computing needs met by iOS and Android operating systems