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Did Google Just Jump the Shark?

     
7:21 pm on Aug 28, 2012 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Wow, from a Mashable OpEd piece:

Did Google Just Jump the Shark?

In case you missed it, Google broke a cardinal rule of its famously clean white-space design Tuesday morning. For the first time, the company put an animated banner ad on its sacrosanct search homepage.

“The playground is open,” the ad, for the Nexus 7 tablet, declares. And indeed it is — the home page just became a playground for Google’s legion of marketers. The question is, can it ever close again?

And until today, the company had an unspoken contract with those visitors: you just get the search bar you need, a whimsical (and often educational) drawing, and maybe another easter egg, such as a replacement for “I’m feeling lucky.” But we will resist the siren temptation to do anything else with all that beautiful blank white space, that oasis of calm in your busy life. [mashable.com...]


I am surprised they printed that...
7:29 pm on Aug 28, 2012 (gmt 0)

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Isn't the first time at all..
They did this with two other versions of nexus phones..

Link was to buy a nexus ( it said get one "free" but "free" was only if you bought the telco' 2 year package"

Was below the seach box and the "search" and "I'm feeling lucky" buttons..
was discussed here ..at some length

[webmasterworld.com...]

To cite my own post of the same thread..
"the Shark was officially jumped at google..3rd august 2011"


A year prior to that they flooded the content network ( adsense ) with totally off topic for the sites it showed upon, with ads for nexus phones too..again discussed here..

[webmasterworld.com...]
7:55 pm on Aug 28, 2012 (gmt 0)

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I am sure any legal argument would be along the lines of "it's our page, we can do what we want," but can you really fault them for promoting their own product. The question that remains is will they sell that space to others.

Marshall
8:21 pm on Aug 28, 2012 (gmt 0)



As I understand it, the most vehement supporter of a minimal homepage experience is now CEO over at Yahoo.

As has been mentioned, it has been done a couple of times before. Even so, given the recent "more paid clicks, less free clicks" direction that seems to be going on at the 'plex, I have to wonder if this is actually a harbinger of things to come.
8:51 pm on Aug 28, 2012 (gmt 0)

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If you guys aren't selling tablets or creating tablets why do you care if Google puts up an ad on their homepage? Is that because you weren't smart enough to come up with a widely and fantastically successful search engine?
8:58 pm on Aug 28, 2012 (gmt 0)



Here's the ultimate ad on the homepage, especially for logged in users. Pre-emptive adwords, based on recent searches. Zero organic results could be shown, and still targeted to the user. Creepy, sure, but amazon does it just fine. Would they go that far?
9:02 pm on Aug 28, 2012 (gmt 0)

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Amazon has diddly squat. What's their visitor count per day vs. Google? In reality it just got a tad, and I mean tad more difficult for Amazon to sell their own tablet. Ah, but I see the future. Next up, ad space on Google homepage just to make it all fair!
9:13 pm on Aug 28, 2012 (gmt 0)

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blinking ads, crappy search results...I'm thinking "alta vista".
10:34 pm on Aug 28, 2012 (gmt 0)

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Just?
10:39 pm on Aug 28, 2012 (gmt 0)

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



:: taking one quick look, screaming in horror and scurrying back to safety of Google Advanced Search ::
11:26 pm on Aug 28, 2012 (gmt 0)

WebmasterWorld Administrator travelin_cat is a WebmasterWorld Top Contributor of All Time 10+ Year Member



How many people actually go to Google's home page? The only time I ever go there is when all my rss feeds are telling me they have a new doodle. The rest of the time I use the window in my browser.
1:00 am on Aug 29, 2012 (gmt 0)

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I go to the Google home-page daily to chill out - Google is God - I love the Zen-like ambience the white-space creates in me.
2:44 am on Aug 29, 2012 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



'Course if Google really were all that, they'd realize I already *have* a Nexus 7 and show me something else.
2:45 am on Aug 29, 2012 (gmt 0)

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The only time I ever go there is when all my rss feeds are telling me they have a new doodle.


The new doodles are the reason I don't go there. I don't care if it's National Talk Like a Pirate Day, I just want to get search results without any distractions.
4:58 am on Aug 29, 2012 (gmt 0)
5:03 am on Aug 29, 2012 (gmt 0)

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How many people actually go to Google's home page?


Maybe if 95 users visit google's homepage, one like you doesn't.
5:55 am on Aug 29, 2012 (gmt 0)

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I think some of the comments here illustrate the greatest flaw we have as humans. If it's not affecting myself then I'll go along my merry way with "eyes closed" and "ears plugged". I think however that most people don't/can't/won't view things from the big picture perspective. Personally I think it's fantastic for them. It's going to sell a lot more apps which means a lot more money for people other than Google. If you're a leech you have to know where to suck.
9:47 am on Aug 29, 2012 (gmt 0)

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Google pushing their own products on their homepage is not news. Visit their site with Opera or FF and the pop up bar tries to persuade you to download Chrome. That's been happening for yonks now. That's more relevant to the Windows/IE argument - and the legal problems it caused Microsoft - than Google's current Nexus ad.
12:21 pm on Aug 29, 2012 (gmt 0)

WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Millions go to Googles home page multi millions. I like the ad really nice marketing on Googles part. Face it Google is a business and they are doing nothing I wouldn't do or anybody here in this forum.
1:19 pm on Aug 29, 2012 (gmt 0)



I rather have 1 or more adds on G home page instead that brainwashing confused/compare adds I get 24/24 eight days a week on freeview.....if you know what I mean UK fellow webmasters....
2:09 pm on Aug 29, 2012 (gmt 0)

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As an app developer, I can not stand the Android platform. It is so fragemented it's not funny. Each type of phone does things just a little bit different than the others where as with Apple all their stuff is uniform.

Link if allowed:
[businessinsider.com...]

As far as them putting an ad on the home page, no big deal to me. I don't use their search engine anyway.
2:19 pm on Aug 29, 2012 (gmt 0)

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Nice linkbait from mashable
2:27 pm on Aug 29, 2012 (gmt 0)

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I agree Brett - there is something different this time. I sense they have lost sight of the original mission and identity.
3:11 pm on Aug 29, 2012 (gmt 0)

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At some point ever corporation is going to lose its conscious. Some right away and some fight it longer than others.
3:51 pm on Aug 29, 2012 (gmt 0)

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What are you suggesting is the link between this (which seems to be a lot of fuss about nothing unique) and the quality of search results?
3:56 pm on Aug 29, 2012 (gmt 0)

WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I'm amused that this is even news and people actually waste time debating it like it's actually important or anything. Goes to show you what happens on a slow news day and when people have nothing better to do.

The important part is the Nexus 7 being advertised and slapping in on the home page obviously got it the attention they wanted now didn't it?

Mission accomplished.

That's the genius of having a big blank home page because when you do put something important on that page everyone takes notice vs. a site like Yahoo where everything gets lost in the shuffle. Yahoo could be the first to announce that alien life was discovered and nobody would notice.

BTW, If you don't have a Nexus 7, you should get one as they ROCK! Very cool little tablets and I'm loving mine. :)
4:05 pm on Aug 29, 2012 (gmt 0)

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Not sure how the Kilroy of 1944 translates to the Google tablet of 2012. Being older than most, I just can't accept that there are not four fingers on each side of the thing -- seems like an oversight to me, although most folks won't know what I am talking about.

(Search for Kilroy in Google images.)
.
4:10 pm on Aug 29, 2012 (gmt 0)

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The reality is the only people who really care about this story are the astute and the people like Amazon who are directly competing with the Nexus 7. People who suggest things like this are "much ado about nothing" are hopefully not holding down jobs with great importance (politicians for example). Have a great day everyone!
5:53 pm on Aug 29, 2012 (gmt 0)

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



@Sally..in the UK the "character" was known as "chad"*..I believe that the use of "chad" predates the use of Kilroy..which was a more general use graffiti by US military personnel, in the mainland European theatre of the war ..as in "Kilroy was here"..

"Chad"* usually was just looking over the "wall", but sometimes was saying something ..during the latter part of WWII it became associated with "Kilroy was here"..
[en.wikipedia.org...]

My Grandparents ( mother's side ) remembered "Chad" from a few years before WWII ..and had drawings that predated it's use by the US soldiers in WWII ..

* was written both with and without the C as a capital letter..and was also Mr Chad..
6:28 pm on Aug 29, 2012 (gmt 0)

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I love wiki, despite the criticisms.
Here, once again, they prove to be the authority.
I didn't know about chad.

Maybe they should add "Nexus 7 was here". Ha. They would need to add the fingers, though.
It would have been funny if Google had added the fingers, but I guess they are all too young over there to think of it.

MOST of my searches are - search term wiki - saves time, cuts to the chase.
.
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