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In case you missed it, Google broke a cardinal rule of its famously clean white-space design Tuesday morning. For the first time, the company put an animated banner ad on its sacrosanct search homepage.
“The playground is open,” the ad, for the Nexus 7 tablet, declares. And indeed it is — the home page just became a playground for Google’s legion of marketers. The question is, can it ever close again?
And until today, the company had an unspoken contract with those visitors: you just get the search bar you need, a whimsical (and often educational) drawing, and maybe another easter egg, such as a replacement for “I’m feeling lucky.” But we will resist the siren temptation to do anything else with all that beautiful blank white space, that oasis of calm in your busy life. [mashable.com...]
"the Shark was officially jumped at google..3rd august 2011"