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Plan to Get Pages Ranking in Google Again

4:14 pm on Aug 10, 2012 (gmt 0)

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joined:Dec 11, 2006
posts: 198
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Hey Everyone,

I have been researching on why most of our product pages on our website don't rank well....sometimes not showing up in the top 10 pages of Google. Many times I search for a phrase on the page, and our site is actually under the omitted results. Now are site is about 10 years old, over 10,000 fans on Facebook, we have a blog, have over 3,000,000 Youtube views and 10,000 subscribers from our videos...but I can't get these product pages to rank well.

What I Noticed:

1/ These product pages have the same manufacture descriptions as the 1000's of other sites selling them.
2/ When I feature one of these products on the homepage, the homepage ranks over the product page when searching for it.
3/ When the product is part of a custom stack/combo, the stack/combo page ranks higher than the product page.

My Plan:

1/ Write custom descriptions starting with the most popular products.
2/ Have more people write reviews on these product (we have a reviews section for each product page) page to build up unique content.
3/ Add links from other product pages that are related or can be combined with that product.

Does anyone else have any ideas on improving product page positioning that I have not thought of? I really want to get things moving and could use any help.

9:52 pm on Aug 10, 2012 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
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That's a pretty solid plan, IMO. Maybe take a look at internal linking and site structure a bit, to make sure that your poorly ranking pages aren't being cut off from the internal flow of link juice.
12:27 am on Aug 11, 2012 (gmt 0)

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If another site has lots of reviews for that product, link to it.

Demonstrate that you have competitive prices by comparing your prices to others.

Suggest accessories and accessory bundles.

Make it easy to find similar products that are higher quality or less expensive.