Internal linking

[member22]

I was reading that "by linking one of your blog posts to another one of your blog posts, you show that these two posts are on the same topic. This is something that search engines will pick up on and it will enhance your credibility. On page linking, in short, shows that your site does not consist of a multitude of topics all thrown together"

Isn't that called cross linking ? and if I do that doesn't it hurt the juice that I send to my homepage ?

Thank you,

[tedster]

First - there's no Google taboo against cross-linking. It can be very helpful for your visitors. It can also get you in trouble if you do it in excess or only to manipulate rankings.

Second - it's true that every link splits the available link juice into more slices, so each one is a little bit smaller. If there used to be 50 links on a page and now there are 51, then you're sending 2% less link juice to the other links. But the home page should not be a big concern. In almost all cases, the PR of the home page comes from external links, not through the re-circulated link equity within the site.

[member22]

Tedster,

In your message you mention that the PR for the homepage only comes from external links... How can that be possible ? because if it was the case a website that has been on the internet for 10 years will always have more external links than a new website and a new website has zero chance to make it in the the ranking in that case ( which means that the rankings and results will be frozen forever ... )

[Shaddows]

member22, your primary problem is your obsession with PR.

As you say, if PR was an important factor, nothing new can rank. This is not true, so it follows that PR is not a strong factor.

By your logic (PR is derived from internal pages), all I need to rank for, say, "PayDay Loans" is a quadrillion page website (easily possible with a dynamic site), all pointing back to the homepage.

Hint: that will not work.