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Eric Enge: We always speak to our clients about focusing on activities that are brand building.
By doing things that help build your own reputation, you are focusing on the right types of activity. Those are the signals we want to find and value the most anyway.
Does that make sense?
Matt Cutts: Yes, it does. By doing things that help build your own reputation, you are focusing on the right types of activity. Those are the signals we want to find and value the most anyway. Just promoting your site on a spammy blog network that no one would ever choose to visit is not a good strategy.
Itís wild to see some blog networks just repackage the same spammy sites and services and have the nerve claim that their content is ďPanda and Penguin compliantĒ when the quality of the network is clearly not at the level that even a regular person would choose to read it
Plus many more points. Well worth a read and some feedback comments.
The reason is quite obvious, isn't it?
What's important for this discussion though, checking on search ranking data aggregators - hipmunk is not even getting 0.1% of Google traffic that Kayak is without any fancy visualizations.The reason is quite obvious, isn't it?
@indyrank - i need help - blinded. What is obvious to you.
It must be hilarious being Matt Cutts, knowing how things work, trying to convey that to people and then watch them misinterpret everything.
[edited by: indyank at 9:19 am (utc) on Jul 19, 2012]
Matt Cutts: Google does try to mirror the real world. We try to reflect the real-world importance of things as we see that reflected in the web. Brands sometimes are an indicator that people see value, but it isnít the only way that people see value. There are many other possible indicators that something is important and worth surfacing in the search results.
A brand could be potentially useful, but itís certainly not the only lens to interpret the world. There are lots of signals we use to try to find the results that bring the most value to users. And whether or not someone is an advertiser does not matter at all.
One of the great things about the web is that it still offers up-and-coming businesses opportunities to build their own reputation online. This can enable them to succeed even though other companies may have large advertising budgets.
On the one hand he says anyone can compete, then on the other hand he says you cannot compete in crowded areas because it's all been done. So how does this make sense in the same interview?
Is he saying quality doesn't matter in crowded spaces occupied by brands because the brands will rank anyway?
This is not a Google issue, believe it or not. This is a human type marketing (and business) issue.