What I have been noticing lately is a shift in how the new Google Shopping Results have been showing up on the Google Serps. Since they have been testing this in the US results, everyone may not be seeing the same thing. In the past Google had placed their Google Shopping results inline with the organic results 100 percent of the time for many of the products I sell and search for online. This meant if you were #2 in the results, most of the time you were actually #5 because there would be about 3 links within the shopping results showing above you. Now that Google is testing their new paid inclusion version, I am actually seeing the Google Shopping results showing up in the top right hand corner more than 80% of the time for searches. Even when searching for highly competitive things it still wants to put them in the top right hand corner most of the time. This has actually moved up the organic results for anyone who was #2 or below. I believe it has also increased our CTR because of this. Here is a picture of what I have been seeing...
At first I was only seeing the shift to the Paid Inclusion results on Google Chrome. Recently I have started to see it in Firefox and IE. I am making an educated guess, but I believe this is why our referrals from Google have increased significantly. Has anyone else noticed something similar?