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Search for brown leather Nokia theme
Seven of the top 10 results all came from one domain, and the urls look a little… well, let’s say fishy. In 1999 and early 2000, search engines would often return 50 results from the same domain in the search results. One nice change that Google introduced in February 2000 was “host crowding,” which only showed two results from each hostname (here’s what a hostname is). Suddenly, Google’s search results were much cleaner and more diverse! It was a really nice win–we even got email fan letters.
I think it is so funny that Cutts brags about receiving fan mail for reducing duplicate domain links (which is a great thing) then reverses course with this weeks most recent video talking about how it can be appropriate for websites to have more than two listings on a search page (which is flat false).
1 site has the top 3 results for this search, and then that same site has 5 consecutive results on the 2nd page and 7 consecutive results on the 3rd page. This is unacceptable. Having mass results from 1 domain like this is not in the users best interest.
[edited by: anteck at 9:40 pm (utc) on Jun 12, 2012]
In other words, why would it be beneficial for Google to not pick the one most relevant out of the 8 results they show and then simply hand it over to Amazon and let THEM guide people further to other relevant products.
These recipes are from sites that have identified their recipe content.
More info for recipe publishers. [support.google.com]
I can imagine a discussion in a Google meeting room where the approach was hashed out, and ultimately the opponents said, "OK, let's try it and see what kind of data we get."