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iAcquire was cited as the agency behind Dun & Bradstreet Credibility Corporation’s link buy request emails. As noted in the comments below, this is probably not the first time an agency has been banned because Google believes that it has bought or sold links — if that’s why iAcquire was indeed banned. We still don’t have an official word from Google on this, but it seems the most likely explanation.
However, it’s also likely the iAcquire was banned not for buying links but because Google believes it actually does control a paid link network or operates at least in significant part as a paid link company, despite iAcquire’s denials. [searchengineland.com...]
I have to say that this I believe this is a significant turning point in the SEO industry--almost as big as 2002 Google PageRank/Searchking lawsuit [searchenginewatch.com...]
I back Google on this. Google is essentially in the business of building rank lists which means they are in the business of busting those who manipulate those lists and this is a good move on their part.
what exactly is "white hat link building"?
There's no such thing IMO. But there's a huge variety of opinion on the subject.
“We’ve never mislead our customers or took them down a particular path. We don’t tell them one thing and do something else,” he said. We can be attacked and say we’ve bought links, but we’ve never mislead individuals [about them]”
“There are a lot of companies out there that have aggressive goals. It’s going to be very hard for them to achieve those goals if they don’t have financial compensation to obtain links,” he said. “That means there are certain verticals we won’t be able to work in.”
called "user engagement". Browser-based metrics are a big part of this measure