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I'm trying to think outside the link box
"But the question is: why does Penguin run intermittently if Google are convinced it yields better results? Presumably it must be because it is expensive or protracted to run. If this is so it should give us a strong clue as to its operation. I think this strongly points to Penguin performing a recursive algorithm on linking structures rather than on content. This may explain the strange disconnect between content and ranking."
I'm finding that it's taking a month or more for sitewide link removals to get discovered
I removed _all_ external links very early on (all pages now spidered and cached). Removing them restored a few pages that had clearly been penalised,
I have registered with the offending site and blocked my pages (and all the backlinks have now gone)
You removed links to other websites? Did you do this after Penguin?
Is it worth doing a re-inclusion request in these circumstances?
My SERP's dropped even further.
Google hasn't refreshed the data
Her company goes into liquidation in June. A hard-working, talented lady with a web-site packed full of inspiring and helpful information has been destroyed.
There's no business plan for surviving 90 consecutive Christmas days
The conclusion being that its not her fault?
Losing Google would see a big revenue crash, but enough would still be coming in to regroup and rebuild without any unplanned restructuring.
The sooner that everyone realises that, the better. It's a poor business plan that means a third party can, on a whim, destroy your revenue stream.
When they started they worked on an algorithm that they let decide what a strong site was. So the serps were the result of the algorithm, now it seems the algorithm is led by the serps. The goal seems to be an algorithm that automates what they would do if they were left to hand edit the serps.
I see a 20% drop traffics today.
I have found 200+ pages that are less then 400 words:
What would you do delete or bulk and combine them?
Most people search for her service online. We did what we could to keep up with the competition in the serps, never using any tactic that could be considered subversive. In fact the site still flies very high in Bing, unfortunately no-one in the UK uses Bing.
My complaint is not with algo changes, I accept I live the jungle. My complaint is with the slowness that any alterations in the site are acknowledged by Google. And, come to think of it, the fact that top serp positions are now occupied by sites containing hidden text and that use H1 tags on alt-text (tactics which, even now, we would not employ).
Of course it's our fault the business has collapsed as ultimately we made the decisions that led us to this spot. But it feels like someone's turned the electricity off because we didn't pay a bill, and then refused to turn it back for a couple of months after we'd settled up.
It's just unnecessary, and sad because of that.
The site will stay up. Maybe once I've worked out how to rank top quality content against the empty sites that are now dominating, she can pick up the pieces and start again.