I've been doing a bit of quarterly competitor analysis on some of my keywords that rank my top category pages and I've found that one of the things that seems to keep our competitors ahead of us is pretty simple: more products per page.
Now, we've recently upgraded from a cloud server to a dedicated server and our site speed has greatly improved, although we haven't seen ANY change in rank due to site speed increase i thought this might be a good time to change the structure of our top category landing pages.
We currently have 12 products per page and anywhere from 1-8 pages per category. the problem with the organization of this is that our best selling products are often on the last few pages due to alphapetization. And we are not showing up for the keywords of our most sought after pruducts (we mostly sell those through google shopping results).
My question is, has anyone ever made a change like this where they remove pagination because of an increase in site speed? and could anyone speak to wether or not you believe this might have any effect on rank whatsoever.
My hypethoses (and hopeful thinking in these tough times) is that increasing will help because all of a sudden my keyword saturation goes up, content goes up and honestly,i think the overall user experience goes up. BUT we will loose a lot of pages due to turning 2-8 pages x about 350 into 1 page each.