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In May, Edmondson wrote an email to Google engineers...and asked whether he should break up his site into “subdomains,”...In June, a top Google search engineer, Matt Cutts, wrote to Edmondson that he might want to try subdomains, among other things.
The HubPages subdomain testing began in late June and already has shown positive results. Edmondson’s own articles on HubPages, which saw a 50% drop in page views after Google’s Panda updates, have returned to pre-Panda levels in the first three weeks since he activated subdomains for himself and several other authors.
[edited by: walkman at 11:37 pm (utc) on Jul 13, 2011]
The HubPages subdomain testing began in late June and already has shown positive results.
The HubPages subdomain testing began in late June and already has shown positive results
I thought that sounded a bit quick to be the reason myself - at first. But it actually makes sense, imo.Hardly a fix for Panda though, since it has not run yet for that content in that sub-domain
Being a NEW subdomain, it starts with a CLEAN SLATE.
So, the pages on that subdomain start to rank soon after discovered. Kinda like a penalty was removed. Sorry, I know the "penalty" issue is a can of worms...
Hardly a fix for Panda though, since it has not run yet for that content in that sub-domain
...and the incorrectly indexed sites were ranking higher for certain search queries.
So how many billion new subdomains do you think this article, or this thread, will result in?
a subdomain can be useful to separate out content that is completely different
After much deliberation we've have chosen a path that aligns subdomains with usernames as closely as possible. This move is about letting high quality content get relief from Panda and segmenting content in a clear way for Google to judge each users Hubs. Your main subdomain page will replace your profile page.
I'd encourage people to think of their presence on HubPages as a personal brand similar to a twitter handle.
If you make the same mistakes in terms of content and layout, your new subdomain is likely to get pandalised again on the re-run
and there were a few others. Point being that all the changes were made between June 23 and July 1. All gains were within a week or so. The traffic gains themselves were between 60-80%. Nothing to sneeze at.
Next Panda should be it. Anyway, they have nothing else left to do with all those 'articles,' so they must try whatever might work.
Lets see how long the fix works before jumping on it. I say that because content location shouldn't be the cause of a penalty so moving it won't resolve the problem, it will only immunize other content from it (at best).
I guess what makes me go hmmmmmmm is that they would bother going to the WSJ about their approach instead of keeping quiet. Oh well...
This move is about letting high quality content get relief from Panda and segmenting content in a clear way for Google to judge each users Hubs.