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For big media companies, the Panda formula is now as precious and coveted as any pink diamond or nuclear microchip in a Hollywood thriller. Content farmers will need to beat it if they want to keep up business as usual. And many media companies — old and new — are betting on ad revenue, and ad revenue comes with eyeballs, and eyeballs come from being in Google’s good graces. The secret code that puts a site on top of Google’s search results, or casts it to the bottom, is invaluable.
The secret code that puts a site on top of Google’s search results, or casts it to the bottom, is invaluable.
The "secret" would be to improve their content.
..."The AOL Way" doesn’t simply stand as a pattern for a major corporation; it’s the pattern of the Internet as a whole. The Internet has created more readers than ever before in the history of the world. And yet, perversely, the actual writer is more undervalued than ever before....
It's one thing to make Google look stupid. It's a whole nother thing to announce far and wide that your business model is going to be making Google look stupid.