Welcome to WebmasterWorld Guest from 34.225.194.144

Forum Moderators: Robert Charlton & goodroi

Message Too Old, No Replies

New Google SERP Layout Puts the URL Under the Title

     
10:54 pm on May 25, 2011 (gmt 0)

Full Member

10+ Year Member

joined:Jan 9, 2007
posts:255
votes: 1


I don't know if it has been covered before, but here it goes, honestly speaking, i like it.

Screen Capture [picturespk.pk]

[edited by: tedster at 4:24 pm (utc) on May 26, 2011]
[edit reason] we changed the link [/edit]

4:27 pm on May 26, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
posts:37301
votes: 0


I also like seeing the URL just below the title - something sane. I hope this passes the test.

One thing jumps out for me - where are the "ceched" links?
4:57 pm on May 26, 2011 (gmt 0)

Full Member

10+ Year Member

joined:Jan 9, 2007
posts:255
votes: 1


No cached or similar links, i forgot to indicate that. Lay out looks a lot cleaner though, Google ads have URLS below the title.
6:23 pm on May 26, 2011 (gmt 0)

New User

5+ Year Member

joined:Apr 20, 2011
posts:8
votes: 0


Nice update!
6:28 pm on May 26, 2011 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 5, 2001
posts:5896
votes: 120


That looks nice, but I wonder what happens with site links, breadcrumbs, etc?
7:53 am on May 27, 2011 (gmt 0)

Preferred Member

5+ Year Member

joined:Mar 20, 2011
posts:544
votes: 0


Part of their focus on branding perhaps?

It looks nice though. Wonder when we'll all start seeing it.
8:27 am on May 27, 2011 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Apr 9, 2011
posts:15956
votes: 898


What's the icon next to the Preview magnifying glass? "+1"? Is google agreeing with itself? Oh, and is that some kind of popup or collapsing list? The little triangle next to the first item.
2:15 pm on May 27, 2011 (gmt 0)

Full Member

5+ Year Member

joined:Mar 22, 2011
posts:339
votes: 0


lucy24 wrote:
What's the icon next to the Preview magnifying glass? "+1"? Is google agreeing with itself?

[google.com...]

Oh, and is that some kind of popup or collapsing list? The little triangle next to the first item.

That's their navigational indicator. Google hijacks your up and down arrows for result selection. So, in this case, press the down arrow twice, hit Enter, and you go to the Wikipedia article for the iPad.

--
Ryan
2:21 pm on May 27, 2011 (gmt 0)

Full Member

10+ Year Member

joined:Jan 2, 2005
posts:335
votes: 0


This should definitely improve the CTR for domains with the relevant keywords in the URL.
2:23 pm on May 27, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member wheel is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 11, 2003
posts:5072
votes: 12


Oooooh I certainly hope so :). At last my evil plans come to fruition.
3:22 pm on May 27, 2011 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:13012
votes: 222


I could live with that. Looks good for the ads too.
9:08 pm on May 27, 2011 (gmt 0)

Senior Member

joined:Dec 29, 2003
posts:5428
votes: 0


Looks very clean but I remember seeing it live for a day...it will take some adjustment on our part :)
6:09 pm on May 28, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

joined:Apr 14, 2010
posts:3173
votes: 0


I like the new layout but hate the "+1" in that screenshot since it can be gamed.
6:17 pm on May 28, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member wheel is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 11, 2003
posts:5072
votes: 12


I like the new layout but hate the "+1" in that screenshot since it can be gamed.

Then there's a very easy way to stop it. If it ever goes live, find a way to make googlebombing of the +1 go viral. Screw with their data enough that it's useless.
7:10 pm on May 28, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
posts:37301
votes: 0


We only know that people will TRY to game +1 - or any new feature for that matter. If they've got any street smarts, Google engineers will use a degree of confidence metric before they apply anything to the ranking algo. In fact, it should require other corroborating or reinforcing signals and never be applied on its own, IMO.

Of course, anyone with street smarts would also have realized there would be attempts to game Google Suggest, but that hasn't shown significant immunity to games. It is getting harder, but it is still happening.
4:52 am on May 30, 2011 (gmt 0)

New User

5+ Year Member

joined:June 25, 2010
posts:19
votes: 0


cool..nice feature indeed...it will increase the hit chances for the re-known website's..
7:37 am on May 30, 2011 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Apr 9, 2011
posts:15956
votes: 898


I'm not getting the +1 thingie. I mean, how would you know something is a good link unless you've actually gone to the page and liked it-- and then what? Return to the Search screen just to click the little plus sign? Or is it for people who never bookmark anything, so they have to do the same search over and over and then say "Oh. Yeah. That was a great site!" Click, click.

Are they actually testing it in Pakistan first, or is that just where our screen shot happens to live?
8:02 am on May 30, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:Mar 9, 2010
posts:1806
votes: 9


Why is the +1 against the second site listed in that screen shot looking active while it looks blurred/inactive for others?

Is that you site and is it because you are logged in?
10:35 am on May 30, 2011 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Apr 9, 2011
posts:15956
votes: 898


You'll notice that the link has been followed (purple) while the other three haven't (blue).

:: wandering off swearing at self because I have once again forgotten the crucial difference between Rewrite and Redirect ::
11:31 am on May 30, 2011 (gmt 0)

New User

5+ Year Member

joined:Apr 19, 2011
posts:6
votes: 0


It looks a lot cleaner that way. Google will find a way to make sure that +1 does not become a problem.
12:11 pm on May 30, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member wheel is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 11, 2003
posts:5072
votes: 12


Just looked at this again. Looks good because it's 'different'. But is it really the right thing long term to increase the focus on the URL instead of the description? Seems backwards - i.e. if Google was doing it this way all along, it would probably make sense to switch to the way they display the SERPS now.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members