New Google SERP Layout Puts the URL Under the Title

[zehrila]

I don't know if it has been covered before, but here it goes, honestly speaking, i like it.

Screen Capture [picturespk.pk]

[edited by: tedster at 4:24 pm (utc) on May 26, 2011]
[edit reason] we changed the link [/edit]

[tedster]

I also like seeing the URL just below the title - something sane. I hope this passes the test.

One thing jumps out for me - where are the "ceched" links?

[zehrila]

No cached or similar links, i forgot to indicate that. Lay out looks a lot cleaner though, Google ads have URLS below the title.

[Seo_Mike]

Nice update!

[ken_b]

That looks nice, but I wonder what happens with site links, breadcrumbs, etc?

[Shatner]

Part of their focus on branding perhaps?

It looks nice though. Wonder when we'll all start seeing it.

[lucy24]

What's the icon next to the Preview magnifying glass? "+1"? Is google agreeing with itself? Oh, and is that some kind of popup or collapsing list? The little triangle next to the first item.

[rlange]

lucy24 wrote:
What's the icon next to the Preview magnifying glass? "+1"? Is google agreeing with itself?

[google.com...]

Oh, and is that some kind of popup or collapsing list? The little triangle next to the first item.

That's their navigational indicator. Google hijacks your up and down arrows for result selection. So, in this case, press the down arrow twice, hit Enter, and you go to the Wikipedia article for the iPad.

--
Ryan

[jinxed]

This should definitely improve the CTR for domains with the relevant keywords in the URL.

[wheel]

Oooooh I certainly hope so :). At last my evil plans come to fruition.

[netmeg]

I could live with that. Looks good for the ads too.

[walkman]

Looks very clean but I remember seeing it live for a day...it will take some adjustment on our part :)

[Sgt_Kickaxe]

I like the new layout but hate the "+1" in that screenshot since it can be gamed.

[wheel]

I like the new layout but hate the "+1" in that screenshot since it can be gamed.

Then there's a very easy way to stop it. If it ever goes live, find a way to make googlebombing of the +1 go viral. Screw with their data enough that it's useless.

[tedster]

We only know that people will TRY to game +1 - or any new feature for that matter. If they've got any street smarts, Google engineers will use a degree of confidence metric before they apply anything to the ranking algo. In fact, it should require other corroborating or reinforcing signals and never be applied on its own, IMO.

Of course, anyone with street smarts would also have realized there would be attempts to game Google Suggest, but that hasn't shown significant immunity to games. It is getting harder, but it is still happening.

[semseoanalyst]

cool..nice feature indeed...it will increase the hit chances for the re-known website's..

[lucy24]

I'm not getting the +1 thingie. I mean, how would you know something is a good link unless you've actually gone to the page and liked it-- and then what? Return to the Search screen just to click the little plus sign? Or is it for people who never bookmark anything, so they have to do the same search over and over and then say "Oh. Yeah. That was a great site!" Click, click.

Are they actually testing it in Pakistan first, or is that just where our screen shot happens to live?

[indyank]

Why is the +1 against the second site listed in that screen shot looking active while it looks blurred/inactive for others?

Is that you site and is it because you are logged in?

[lucy24]

You'll notice that the link has been followed (purple) while the other three haven't (blue).

:: wandering off swearing at self because I have once again forgotten the crucial difference between Rewrite and Redirect ::

[gabbrunner]

It looks a lot cleaner that way. Google will find a way to make sure that +1 does not become a problem.

[wheel]

Just looked at this again. Looks good because it's 'different'. But is it really the right thing long term to increase the focus on the URL instead of the description? Seems backwards - i.e. if Google was doing it this way all along, it would probably make sense to switch to the way they display the SERPS now.