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Google has defended recent changes to its search system that reduced the prominence of some popular websites.
One of the worst hit by the "Panda" update was Ciao.co.uk, a Microsoft-owned company that had been leading an EU competition case against Google.
Its web visibility fell by 94% according to analysis by Searchmetrics.
Google's head of search evaluation, Scott Huffman, said it was "almost absurd" to suggest that the results were rigged.
For example don't republish reviews on multiple pages & sites. Ciao is regurgitating massive amounts of content. One of the reviews I checked was republished in its entirety on over 38 pages and at least 3 other websites. That is not good for the user experience or for SEO.