Just wondering if I could pick a few brains here...
Basically we have a website which we redesigned back in June, it effectively created another layer of pages 'Individual Entry':
Home Page > Product Indexes > Individual Products > Individual Product Sub Type > Individual Entry
- So effectively tens of thousands more pages were created and submitted into Google, the aim was to increase the amount of long tail searches, by targetting thousands more individual search terms with all these new pages.
While this was a great idea initially and we saw a decent rise in pageviews per vistors (2.9 to 3.5 p/v), a few months down the line, sep 12-14 or thereabouts we saw a sudden and then more gradual drop in pageviews per visitor (2.9p/v) and a large increase in the percentage of referrals from google.
This graph shows in better detail to drop in pv/v
Now thinking about what to do next to reverse this... We want to keep the new pages, but are thinking about excluding these new pages from the google index - we think people are entering too deep and jogging off again or previously not finding us via google for a long tail search and typing us in instead.
Our number of visitors have stayed around the same during all of this, but our direct traffic has plummeted and google referrals have rocketed. These google referrals generally view less pages than type ins (as they enter the site exactly where they want to be).
We can only summise at this point we are now more easily found in google for the long tail but have not gained any new vistors from this as people were previously typing us in anyway if we were not found for a lot of these searches.
Any suggestions or tales of similar experiences appreciated.