Welcome to WebmasterWorld Guest from 54.145.71.115

Forum Moderators: Robert Charlton & aakk9999 & andy langton & goodroi

Message Too Old, No Replies

Considering My Own Shortened URLs - Any Issues?

     
7:09 pm on Nov 11, 2010 (gmt 0)

Senior Member

joined:June 3, 2007
posts:6024
votes: 0


I've been considering for quite some time the idea of inserting on each specific product page my own shortened url. Currently most of my urls look like:

example.com/country/widget/specific-widget.html

I would show on the product page my company's own 4 letter acronym:

LLLL.tld/abc123

Can anyone think of any obvious reason why there may be any issues doing this apart from confusing G even more?
10:54 am on Nov 12, 2010 (gmt 0)

Administrator from US 

WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 21, 2004
posts:3114
votes: 98


url shorteners use either a 302 or 301 redirect. i think we can all agree that massive 302 redirects can create headaches. as for 301 redirects, they do not pass 100% of the link pop. also multiple redirects can cause issues.

not to mention you are making your main site semi-dependent on another domain, which you might unexpectedly lose control of (see libya taking back certain .ly websites)

personally i probably wouldnt do it. for most sites i do not see enough benefit. i can think of one or two unique situations were this could be a good idea.
2:50 pm on Nov 12, 2010 (gmt 0)

Senior Member

joined:June 3, 2007
posts:6024
votes: 0


Yep, I just knew I was missing something basic!
3:35 pm on Nov 12, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member planet13 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:June 16, 2010
posts:3813
votes: 29


@goodroi

as for 301 redirects, they do not pass 100% of the link pop. also multiple redirects can cause issues.


Could you elaborate on these two issues?

What circumstances cause a 301 not to pass 100% page rank?

How / when do multiple 301s cause issues?

Thanks in advance.
3:53 pm on Nov 12, 2010 (gmt 0)

Administrator from US 

WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 21, 2004
posts:3114
votes: 98


hi planet13,

according to matt cutts (and my own personal experience) there is some link evaporation going on with 301 redirects. it is not a huge loss. i believe this first became public knowledge when eric enge interviewed matt cutts in march 2010.
5:01 pm on Nov 12, 2010 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:12906
votes: 194


I use 'em. Some urls are just too freakin' long for email, twitter, etc. Specially on CMS or Ecommerce packages that tack on lotsa categories.

Right now I'm using a service with one of my own short domains; it is my hope to "roll my own" before too long - there are a number of PHP packages out there, but so far I haven't been able to get one to work on my server. I know it's out there. I just haven't found it yet.
7:09 pm on Nov 12, 2010 (gmt 0)

Preferred Member

10+ Year Member

joined:Feb 18, 2003
posts:629
votes: 0


So wait, page A of your site has a link to page B of your site and you want to use a shortener for that link?
7:12 pm on Nov 12, 2010 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:12906
votes: 194


Oh, I missed that. No, I don't think I'd use them on internal links.
7:34 pm on Nov 12, 2010 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member brotherhood_of_lan is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Jan 30, 2002
posts:4843
votes: 2


Just for reference, here's the 301 Redirect Means "Some Loss of PageRank" - says Mr Cutts [webmasterworld.com] thread.
10:20 pm on Dec 2, 2010 (gmt 0)

Junior Member

10+ Year Member

joined:Aug 19, 2006
posts: 169
votes: 0


We use our own special shortened URLs e.g. ourdomain.tld/BandBWF which redirects to ourdomain.tld/big-and-blue-widget-foo.
It's not on our website but for our brochures, both printed and PDFs to help type-ins and get people straight to the relevant part of our site.
Is that what you're talking about Husky?