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New Toolbar Feature: Quick Scroll

         

levo

12:37 am on Sep 27, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I think this is new, at least for Internet Explorer & Google Toolbar.


Quick Scroll
... After you click on a Google search result, Quick Scroll may appear on the bottom-right corner of the page with text from the page relevant to your search query. Clicking on the text will take you to that part of the page. ...

[google.com ]

SEOPTI

2:34 am on Sep 27, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



IE + Google Toolbar, this is a fatal combination. Are there really people out there using Google Spybar and IE?

Robert Charlton

5:27 am on Oct 26, 2010 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



< moved from another location >

I've just experienced a floating text window with a Google logo inside my browser window, appearing over a retrieved page and guiding me to the most appropriate section of the page. Somewhat similar to the New York Times floating links to related articles I've seen in the bottom right corners of a Times page when I scrolled down far enough, except in this case I didn't scroll down... it was there when the page loaded... and it further focused the Google query.

I searched for [keyword define], and Google returned a normal looking set of results, with no jump to or direct nav links within the snippets. On the returned page of the second result I tried, though, in the lower right hand corner of my browser window, was a small floating window with a Google logo followed by a headline...

Best matches for keyword define

This was then followed by a sentence of about 25 words on 3 lines in which keyword definition was included...

Inline with the sentence, immediately after it, was a text link: Jump to text >>

Clicking the link took me to a line of text, the start of the sentence highlighted in light blue, 8 paragraphs into a 10 paragraph page.

While "jump to" Fragment Identifiers, inline mini-sitelinks, and rich snippet direct navigation links have been reported to appear in Google snippets, this doesn't appear to be related to any of these, in that there's no special markup on the page. The source code is a straight <p> paragraph, no special identifier of any guide. This was a relatively long page, but in the past it's taken markup of some kind to trigger a deep link in the snippet.

PS: levo - Thanks for the alert that you'd posted about this earlier. This new feature didn't get much attention.

I was impressed that Google was able to dig out the particularly relevant section deep in the page and to take me to it without special markup. I think that Google's interface always provides clues about its indexing capabilities, so I feel it's worth a note.

Robert Charlton

8:33 pm on Oct 31, 2010 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



A PS to this... the little Quick Scroll search box popping up started driving me crazy and I turned it off. Maybe good when there's one reference in a very long page and you're searching for that reference... disruptive when there are three or four.

It also takes on a flavor of "deep linking", which to some extent Fragment Identifiers, etc, are also doing. These "features" are reducing what users are seeing of the overall page. Just as deep linking was frowned on because it cut out the originating website from the user experience, some of these features are beginning to do that as well. It's a more subtle form of data aggregation, which is my major concern about Google... larger even than privacy.

That said, I'd say it's helpful to study this feature to see what triggers it, and to get a sense of how specifically Google is now "understanding" even individual paragraphs on a page.