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If you use both the previous and updated versions of the Keyword Tool to search for keywords, you may notice differences between the tools for statistics on Global Monthly Searches and Local Monthly Searches.
This is because the previous version of the Keyword Tool provides search statistics based on Google.com search traffic AND traffic from search partners, while the updated version of the Keyword Tool provides search statistics based on Google.com traffic only. We've updated these statistics based on user feedback, and hope you find them helpful for keyword selection.
[google.com...] [emphasis added]
[edited by: tedster at 6:03 pm (utc) on Sep 16, 2010]
I just don't see how these discrepancies can be attributed to the new interface not including search partner data.
even factoring in this variance, the data simply isn't logical.
Can I make a related question? I use the old interface, mainly because I like the way it shows search volumes of phrases that include the keyword I typed in. Whereas I see that missing in new interface, which lays more thrust on returning numbers of related phrases.
The new interface does have an operator "Show results for Ideas containing my search terms", but if I selected that, almost always it returns no result.
I think Google has shut down the old keyword tool, as I cant find a way to access it.
...we’ve also changed how we calculate Global Monthly Searches and Local Monthly Searches. Statistics in these columns are now based on Google.com search traffic only. Previously, they also included traffic from search partners. We've updated these statistics based on advertiser feedback, and hope you find them more helpful for keyword selection.