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The number of searches conducted in the U.S. over the last year has decreased by 16% from 10.5 billion in July 2009 to 8.8 billion in July 2010. MSN/Windows Live/Bing was the only one of the top three engines to have experienced an increase in search volume – a 28% increase from 0.9 billion to 1.2 billion.
[blog.nielsen.com...]
joined:Jan 30, 2006
posts:1696
votes: 15
Apps finally starting to relace Google as a preferred means of navigation and web usage
joined:Dec 29, 2003
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If 2009 taught us anything, it’s that every product needs an app store. Whether it’s a television or an established mobile operating system, people want their apps. And they want them from a single source where they don't have to worry about compatibility or difficult installations.
joined:Dec 29, 2003
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Apps finally starting to relace Google as a preferred means of navigation and web usage.
joined:Jan 30, 2006
posts:1696
votes: 15
well, if, on every search i do, the first result is a wikipedia entry that answers my query than, at some point I will bookmark wikepedia and bypass google.
The same principle applies to many, many topics...look for movie info go to imdb...look for industry specific information...go to the industry authority website...etc.
Throw in the way people use fb, twitter etc to ask their friends for info plus more and more mobile phone 'finder apps', all bypassing google and you have receipe for 'search is dead'
Once I downloaded a fleet of useful iPhone apps, I quickly discovered that I used Google far less on the iPhone than I do on a computer - even over Wi-Fi, and even when doing many of the same activities. That is partly due to the fact that mobile search needs to improve, but it is also do to the nature of the smartphone itself.
When I’m sitting at a computer, I typically use Google at least 2-3 times per hour. It’s usually the first place I go to get information. Google is not as much of a sleuth as it is a concierge. For example, when I’m pulling up a site, I often don’t use a bookmark or type the URL into the address bar. It’s just quicker to open my home page (Google) and type in the company name. This behavior is a bit lazy, but it’s effective because it’s the path of least resistance.
However, the opposite is true on smartphones — especially the iPhone with so many specialized apps and no qwerty keyboard. In my tests with the iPhone, I discovered that Google is usually my last resort for finding information. In fact, I typically only use Google search 2-3 times per day from the iPhone.
[blogs.techrepublic.com.com...]
joined:Dec 28, 2005
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However, the opposite is true on smartphones — especially the iPhone with so many specialized apps and no qwerty keyboard. In my tests with the iPhone, I discovered that Google is usually my last resort for finding information. In fact, I typically only use Google search 2-3 times per day from the iPhone.
Can someone give an example of how people navigate with apps?
[edited by: Sgt_Kickaxe at 3:28 am (utc) on Aug 30, 2010]
joined:July 18, 2010
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