Facts (in the U.S. in 2010):
+ Google search share is downnnnn
+ Bing search share is up
Graph here (look at the right side):
June 2009 - June 2010 Bing had triple digit growth in 3 main categories: Shopping 199%, Automotive 197%, Travel 196% (source Hitwise).
"Apples" is a bad example, let's talk about something more serious, like the garbage Google delivers when you try to search for critical medical information. Or try searching for something else serious, like financial advice, do you really really really want advice from nameless out-of-date made-for-adsense sites?
I have - couple of times - spent 10 minutes trying to search for authoritative sites about certain topics. Thinking that they don't exists, I have (in my desperation) used Bing, which has delivered authority sources in 1 second. Hmm... this is so difficult: which search engine do I want to use in the future? The one that cannot deliver tolerable results even after using up 600 seconds of my life, or the one that gives me what I am searching for in 1 second.
And like most experienced webmasters know, there are some pretty disgusting websites out there, breaking every Google guideline there exists. These sites are reported to Google day after day, week after week, month after month, sometimes even year after year. And nothing ever happens. Please Google, hire even 1 people to check the most reported sites and remove them from index. This is not rocket science for crying out loud. It is just so frustrating dealing with Google!
Sure, Google is doing almost-decent job cloning/copying/stealing features Bing offers (background images, twitter results, categories, navigation tools, image search, etc (=basically everything you see in the google homepage is cloned from Bing :-D)), but more and more people are turning to the innovative Bing because they want to get these things first, not after Google finally manages to clone the stolen features.
The Annual E-Business Report on customer satisfaction reveals that Google fell 6 points in customer satisfaction - the biggest drop ever. Ever!
I think Google was a nice phenomena, but it's time to move on, to the better things like Bing, Blekko (no more spam, thank you very much) and so on.