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Google options "fade-in" on the home page has slowed down - a lot

         

tedster

6:55 pm on Jul 3, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I tested this in two browsers today - Opera 10.60 and FF 3.6.6. The options "fade in" on the Google home page is now taking more than 30 seconds to appear, at leat for the first access after I open the browser. Later accesses are still quite speedy.

What is the point of that? It feels like a usability downgrade! Are they trying to train the public only to use the search box?

Is anyone else seeing the same thing?

jimbeetle

7:16 pm on Jul 3, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yeah, for me in IE8 it's actually quite often. Very frustrating when I want images or maps and have to wait for them to appear. Really don't know what's wrong with straight, simple, no-frills links.

Robert Charlton

7:40 pm on Jul 3, 2010 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



What I'm seeing is that the options start fading in as soon as you move your cursor anywhere inside your browser window. It's probably a one-second or so fade-in, once the cursor moves.

If you don't touch the mouse, the options don't fade in at all... at least on IE8 and Firefox. I've let things sit for well over a minute, and nothing happened. There was no fade-in. I don't think it's browser specific.

Are they trying to train the public only to use the search box?

Selective fade-ins are a graphic design device that you'll see used a lot in movies and TV commercials, particularly in titles, but often in dissolves, to draw your eye first to what appears first, and then to what changes... as opposed, ie, to both at once.

IMO, Google is trying to say: "See, our main emphasis is on the search box, and here are a bunch of other options too."

For some, this is creating a usability issue. You can type in the search box and press Enter, and... if you haven't moved your mouse during this process... you will be taken to the serps without ever having seen the options on the Google home page. From a designer's point of view, I can see arguments on both sides of this particular behavior... I mean, why distract users with a fade-in while they're typing?

I can also see arguments against the fade-in at all.

You might say, though, that the fade-in has done what it's been intended to do, which is to call attention to both the search box and the options. My guess is that this is just one more test on a variation of this approach.

incrediBILL

7:45 pm on Jul 3, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Are you guys running Apple IIs or something?

By the time I click GOOGLE in my toolbar and mouse across my humongous screen to get to the search box it's long since faded in, takes a fraction of a second.

jimbeetle

8:13 pm on Jul 3, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If you don't touch the mouse, the options don't fade in at all... at least on IE8 and Firefox.

Arrgh! Yep, and the mouse has to be within the viewport.

So simple. But why does it feel like I've been played? Duh!

Robert Charlton

8:20 pm on Jul 3, 2010 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



By the time I click GOOGLE in my toolbar and mouse across my humongous screen to get to the search box it's long since faded in, takes a fraction of a second.

The fastest mouse in the west... ;)

I've never understood what all the fuss was either, Bill... but, with this particular variant that they're testing today, at least at the moment in some parts of the world, you don't need to mouse to the search box. You can just type and hit Enter, and never see those options.

PS - It's also possible that what tedster is reporting might be completely different behavior than what we're seeing.

Robert Charlton

8:29 am on Jul 4, 2010 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I'm wondering whether it might have something to do with Google's logo today... an animated Rube Goldberg machine that takes a while to get started. It also requires a cursor move in the browser window, plus a longer wait than usual, to trigger the animation....

Google's happy 4th of July / Rube Goldberg birthday logo
http://www.webmasterworld.com/google/4164242.htm [webmasterworld.com]

PS: Added... the logo doesn't require a cursor move... If you wait long enough, the animation will start on its own. The search options links, though still don't appear unless you move the cursor in the window.