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A high percentage of traffic from search seems to be a bad thing

         

Sgt_Kickaxe

11:14 pm on Jun 28, 2010 (gmt 0)



Since the Mayday update I've been tracking the effects of various changes and comparing pre update with post update data.

One statistic that is jumping out like a sore thumb is that sites with a high percentage of traffic coming from search engines pre-mayday update seems to have fared much worse in Google than similar sites which receive at least 20% of traffic from a source other than search. Comparing only Google traffic between these two sets of sites shows that having other sources of traffic may have contributed to Google reducing traffic by a lesser amount.

Of course it could be a cause and effect issue, getting traffic from other sources generally required paying for it or being perceived an authority and earning it.

Still, the data is saying that having 80%+ of a sites traffic come from search led to a greater falloff from Google. Alexa tracks and reports this data for websites but I'm not sure how accurate it is and not enough time has gone by to start evaluating other websites.

Your thoughts on whether or not the Mayday traffic decrease had anything to do with % of traffic from search would be appreciated.

tedster

4:24 am on Jun 29, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That's a very interesting correlation, Sarge. I tend to doubt that it's cause and effect - as in Google intentionally hurt sites that were just a pure search-play.

But the fact that a site gets little except search traffic does seem to say that the site is not truly a "brand" and as we all know, Google likes brands. Even more, if a site has really good content, I can't see how they would stay at a "search traffic only" level for any extended period. So it seems to say that Google nailed sites that were sort of old-school SEO in their philosophy, rather than taking a broader approach to being online.

I really can't confirm the data, because I just don't have a site to check that is that high in percentage of search traffic. Direct navigation and bookmarks, plus external links almost always seem to play in more substantially than 20%.

Have you checked those "hurt" sites to see if they are getting many navigational searches?

Sgt_Kickaxe

5:05 am on Jun 29, 2010 (gmt 0)



Not yet, too much data to go through in a short amount of time.

I'm also wondering if a new competitor I'm seeing managed to jump up in serps because of his/her extensive use of sub-domains. The site is spammy in nature, 100% aggregated content offered as an advanced mashup (pretty site, zero added value), but Alexa shows it to have under 40% traffic from search. The site has a public sitemeter link that shows nearly 100% of traffic from search.

I find that interesting since the tracking WITH code on every page shows something very different than with 3rd party tracking. On site tracking only counts pageloads with code, 3rd party has to guess. It looks like sub-domains are the difference.

Is the site getting royal treatment because its sub-domain traffic isn't considered search traffic even if a search visitor hit the index page and moved off into a sub-domain?

AG4Life

5:06 am on Jun 29, 2010 (gmt 0)

10+ Year Member



Here are some of my sites' stats in relation to SE traffic percentage and % change for Google referrals:

Site 1:
- Pre MayDay: 28% SE traffic
- Currently: 29% SE traffic
- Google traffic change: -13.5%

Site 2:
- Pre MayDay: 40% SE traffic
- Currently: 44% SE traffic (slight anomaly here as two major sites that refer traffic to this website were also heavily hit by MayDay)
- Google traffic change: -15.7%

Site 3:
- Pre MayDay: 63% SE
- Currently: 61% SE
- Google traffic change: -32.6%

Site 4:
- Pre MayDay: 72% SE
- Currently: 71% SE
- Google traffic change: -21.3%

All four sites has Google as the major source of SE traffic (above 90%).

Sgt_Kickaxe

5:11 am on Jun 29, 2010 (gmt 0)



I can't wrap my head around how all 4 sites have above 90% of their traffic from Google but as little as 28% from search, can you explain it a little AG4life?

piatkow

6:56 am on Jun 29, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I read the G figures as percentage change of G traffic not of overall traffic.

AG4Life

7:54 am on Jun 29, 2010 (gmt 0)

10+ Year Member



Sorry I wasn't clearer, it's 28% traffic from search engines, and 90% of this 28% comes from Google (so doing the maths, Google is 25.2% of all traffic in this example). In other words, Bing, Yahoo and others provide only 10% of search engine referrals on the above sites. These are stats taken directly from GA.

The Google traffic change refers to percentage drop of Google referrals only (so if Google was giving 100 referrals per day before, and it has dropped 20%, then it's only giving the site 80 referrals now).