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Is there anything you can do to a web page's meta tags or content to trash its ranking
joined:Dec 9, 2001
the 300 link to lottery where on-page
so it is not an off-page factor is it?
I can guarantee you from the past week's experience that there is. I have a client whose highest traffic page fell from #1 on two big query terms to pages 3 and 4. What they did was change (not tweak, demolish) ALL the body content and the page template. I was not informed ahead of time and I only learned about it after the traffic drop appeared.
Their site uses 6 templates, and they switched the same URL from the existing template to one of the others that they use for new announcements and promotions. They even kept the same title and H1 tags, but they did switch the big Flash movie that heads the page.
Traffic loss? 28,000 to 100. The take-away is this: on-page factors still influence rankings. This internal page still has backlinks at the six figures level with a natural percentage of keyword anchor text.
I can guarantee you from the past week's experience that there is. I have a client whose highest traffic page fell from #1 on two big query terms to pages 3 and 4. What they did was change (not tweak, demolish) ALL the body content and the page template.This is very relevant for me, so I'd be so happy if you could provide a few more details :)
28,000 to 100? Yikes, that would be painful!
The links on those pages are actually content on those pages.
Recently I did a test using one of my websites that ranks highly for nursing- and healthcare-related keywords. I added links to about 300 websites using anchor text that was related to winning the lottery. Within six months, the nursing websites were ranking on the first page of Google for several of the lottery-related keywords. However, I have absolutely zero content on the website that is related to the lottery.
[edited by: TheMadScientist at 6:17 pm (utc) on Jun 27, 2010]