Quick question I was hoping someone had advice on. We have lots of text content on our site. It's 98% in English, but it's large enough that 2% that's international isn't anything to sneeze at.
It seems to me it would make a lot of sense to separate out the international content into its own section, if for nothing else to make it easier to explore for users.
So, the question is if setting up subdomains or directory structures dedicated to languages will get me in hot-water, with the big worry being that I don't want to lose any "juice" for my primary audience, North America, by supporting these other languages...
For example, let's say I set up:
Do you believe this could cause a penalty in Google *with respect to it thinking this is now no longer a USA/English site*... which could affect our North American traffic. If one of those algorithmic 400 indicators is language consistency, I don't want to risk losing US traffic!
And yes, I know that the *optimal* way to chase international would of course be to register country-specific TLDs for each language, then get hosting in each country, etc. I don't think that's a scalable solution for me right now, not to mention the headache of managing multiple data centers, security, building a brand new website from scratch etc., so I'm trying to see if there's a happy middle ground.
Thanks for any help.