I recently read a few things about Google loving Wordpress sites. Actually as a Textpattern user I think Google loves or loved sites built using blogging software that uses a similar set up to the Wordpress default template.
I'm interested in whether this love affair has got stronger or weaker in the new algorithm. I suspect stronger.
First of all it goes almost without saying that Google likes fresh content and many blogs have fresh content on their home pages. However Google still seems to love blogs that have not been updated for months so its not just about fresh content.
I hypothesise that it is the category link structure that works its magic. The anchor text in category links point to pages on those topics. Pages can be in multiple categories but each is semantically correct. The category list anchor texts are repeated on the template in one or two places and perhaps at the bottom (or top) of each article. The network of these produces a kind of strong bond like a metal molecule as opposed to a gas molecule. Its a mini semantic web on steroids. Many blogs tend to be on a small range of related topics and have on-topic back links when Googlebot follows one of these backlinks it finds a category anchor text bound nugget of gold.
Am I away with the fairies or is there something in what I'm saying here?
