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[edited by: kd454 at 6:56 pm (utc) on Jun 13, 2010]
I am looking into incoming link diversity and also into re-thining of use of keywords. Eg. Top of Silo keywords, or root keywords more to rank for long tail.
[edited by: tedster at 12:23 pm (utc) on Jun 14, 2010]
What about microsites? Are they a good idea?
Microsites were originally created to dominate search results. It was originally kind of a spammy technique. I normally donít suggest it, Mayday and future updates are only looking for quality sites. If you want to dominate search results, you can do things like add videos/images and other data. Microsites confuse users, there are links coming in to another site that isnít your main site, and they are hard to maintain as now you have multiple sites. Itís a jarring user experience; I donít think they are going to work in search results in the future as they did in the past.
Google seems to have tightened the noose further on low quality links and whatever little link equity they used to pass seems to have been killed thereby leading to noticeable rankings reset.