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Are on-page factors making a comeback?

         

londrum

10:16 am on Jun 9, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I was reading the post on Google's blog that Caffeine has now definitely gone live (http://googlewebmastercentral.blogspot.com/2010/06/our-new-search-index-caffeine.html) and it mentions that there is now a much bigger emphasis on fresh content. it looks like they want it in the index as soon as it leaves your pen.

I'm thinking that this might explain some of the crazy SERPs we've been seeing recently. If it's being dropped into the index straight away, then that obviously means that external links no longer play so big a role in weighting a page - because the new stuff won't have been given enough time to gather any deeplinks before it ends up in the SERPs.

the only way they can weight the fresh pages is through a combination of links to the site as a whole (that old 'authority' thing) and user behaviour. but even user behaviour is not much use when it comes to new pages. because they're not going to want to wait half-a-day to collect it. they want it in the index straight away.

the only other thing that remains to help them rank the page is... old-school on-page factors. keyword density, titles, alt tags, internal links, that kind of thing. i remember reading in another thread how people have begun noticing internal links having a benefit. maybe they are right.

i reckon what we are witnessing here is old-school SEO making a comeback.

aristotle

7:28 pm on Jun 9, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Your logic seems reasonable, but Google's ranking methods are so complex that it's hard to know for sure. In any case, a page only remains new for a short time, so could fade quickly if it doesn't acquire many backlinks.

But I hope you are right. I would like to see on-page factors, especially quality content, get more weight in Google's algo, and do so for all pages, not just new pages.