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Is undoing pagerank sculpting by removing nofollow links a bad idea?

         

Sgt_Kickaxe

4:59 am on Jun 4, 2010 (gmt 0)



A site with solid indexing and significant traffic was sculpted with nofollow several years ago. What the owner did was add nofollow to every link in the sidebar of every page, EXCEPT the index page, while placing important links in the header and interlinking pages via use of "related content" links.

The result was intended to be link value passes through the header links sitewide, it passes from article to related article with the related content links and minimal value passes to the category links in the sidebar (linked without nofollow only from the index page).

It worked and I have a feeling the site may be grandfathered in some way with it's current layout.

Fast forward to now, post Matt Cutts proclaiming nofollow doesn't work like it used to, and the owner wants to make changes. Analytics shows the hotspots to be the prominent header links and to a lesser extent the similar article bottom links while only 0.4% click a sidebar link.

With the above scenario...

~ would completely removing the currently nofollowed sidebar links from every page except the index, perhaps replacing them with advertising, increase the pagerank value passed through the other links? (this would cause an instant 60% fewer internal links per page, all of them previously nofollow)

~ would such a drastic change cause search engines to simply ignore the change and prevent the content from moving up or down in rank using whatever it is they do?

~ would it cause other complications?

What would you do ?

tedster

5:40 am on Jun 4, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



According to Matt's description of how PR gets divided between all the links, lowering the number of links on a page, even if some were nofollow, will give each remaining link a larger share of PR to "vote" to other pages.

Assuming these are internal links, then they are not currently circulating PR within the site. That means dropping those links from the pages altogether should not do any harm to current rankings - and it might offer a small boost to some rankings. I say "small" because the links that would remain are internal links, and their effect seem to be damped down a good bit.

Before a major change like you are describing, I would probably first study some traffic flows to see whether visitors are making significant use of those links.

Sgt_Kickaxe

6:39 pm on Jun 4, 2010 (gmt 0)



I mentioned in the op, 0.4% of visitors were using the sidebar according to google's overlay maps, I'd say the potential for inconvenience is small.

I have no illusions that this will provide much of a boost, Google has many layered dampening factors in play to keep sites stable in rankings, but every bit helps and unless I can find a reason not to do this will recommend it be done. If anything there may be some minimal savings in bandwidth since the crawlers won't have as many links to crawl through (just did the math - 12 links removed per page x 380 pages = 4560 jumps on a 380 page site, yikes.)

aristotle

7:00 pm on Jun 4, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Another possible option would be to keep these NAV links but convert them to follow instead of their present nofollow. Probably wouldn't help much, but would be better than what you have now.

anallawalla

11:48 pm on Jun 4, 2010 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I still nofollow links to give the spiders time to crawl other good links and because I don't want pages like Login, Policy etc to be found in a Google search. Whether PR sculpting works or not is not important to me.