length of <Title> has grown

[londrum]

maybe i just haven't noticed this before, but it looks that the length of the <title> that displays in the serps has grown after this algo update.

the longest i have seen so far is 70 characters, which extended halfway onto a second line. i don't recall it ever stretching onto a second line before.

[tedster]

I think you're right - I am seeing 70 characters on some titles, although in my browser, it's still just one line. Can't say for sure when that change happened, though.

[ken_b]

Yup, I'm seeing some 70 character titles also.

extended halfway onto a second line.

The titles wrap if I'm using a narrower window, could that be why you are seeing a wrap?

.

[seoN00B]

I noticed that last march on the 70 character meta title when i made a major update on the meta tags.

[MarHall]

I've seen titles as long as 72 characters that was clickable. It was also a long time ago I started using 70 characters as the max-value for my titles.

[emor8t]

This isn't a new change. I'm looking at the documentation from 2009 that lists title tags as 70 char and I've been using that as a limit for sometime.

[Giacomo]

As far as I now, this isn't new stuff at all: Google has been displaying 70-character long titles on SERPs for years now.

In my experience, Google will display at most 70 characters (whole title), or the first 66 characters plus an added trailing " ..." (truncated title).

The visualization algo seems to be something along the lines of: IF the title tag content is longer than 70 characters, THEN truncate it after the last word not exceeding 66 characters (overall length) and add a trailing " ...", ELSE display it as is. (Yes, it's that simple).

[MarHall]

I'd agree with what Giacomo is stating. Sounds like a reasonable enough idea :)

[Giacomo]

@londrum: Does the title that occupies two lines have any words in ALL CAPS in it? Is the title truncated (does it end with a " ...")?