This is a different business (amd website)than the other post I made---a new technology launch.
This is a commercial application that has many uses. I've wrangled my way on TV twice and will (hopefully) be covered by a major trade magazine for new technology.
Now, one application of this technology that we've been doing for years---there are industries that sell very remotely kinda (not really)-somewhat-similar widgets...do I use those keywords to try to drive they website, since they appeal to a similar audience. It's the audience I am trying to get. If they buy those widgets from other website...they will want to buy from mine...I just need to get it out there and tell them we exist.
This is a completely different animal from the other business, which is a well established niche. This is completely new, with no real parallels.
Again, thanks for your time.