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Thanks for the insight guys. Why is creating more pages so important for the long tail? What's wrong with adding keywords to pages you already have?
Has anyone else seen astoundingly little from the long tail?
Just my opinion, but if your pages are already ranking well for certain keyword searches, that implies they are optimized well for those keywords. Optimizing the same pages for additional long-tail phrases might end up hurting your existing traffic, and cause a wash in the end...
Think of it this way, one page can't be about everything.
I just increased my pages from abut 10 to 5000
I have category pages, sub-category pages, and product pages. I can add new categories, sub-categories, and products, but that isn't really long tail, right?
I've got a dell 4700C as my office computer. I want some more ram so rather than crawling under my desk I search on 'dell 4700c memory'. That's a long tail search term. If I land on your shopping page that specifically discusses my options and prices for Ram for my PC, you've greatly increased your chances of making a sale. Ranking on 'memory' or 'ram' or 'cheap ram prices' won't put you in front of me when I'm searching on long tail stuff - I didn't even search on that term.