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Can similar paths and titles in articles hurt you?

         

serenoo

8:51 am on Feb 28, 2010 (gmt 0)

10+ Year Member



I want to get the top on google for the word: widget1 widget2.
My website is www.widget1-widget2.com

I write a lot of articles with these features:
1) the title contains widget1 and widget2
2) the path of the article contains widget1 and widget2
3) the backlink of the article contains very rarely the words widget1 and widget2.

My question is:
Can similar paths and titles in articles hurt you on google ranking even if the anchor text of the backlink is not always the same or vary a lot?

aristotle

5:24 pm on Feb 28, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Quote:
1) the title contains widget1 and widget2

Does this mean that all the articles have similar titles?

Also, do you put these articles on your own website or on other websites?

serenoo

7:23 pm on Feb 28, 2010 (gmt 0)

10+ Year Member



Yes similar titles, but never the same. They always contain widget1 widget2.
Articles are on other websites.
All articles have unique contents.

aristotle

7:33 pm on Feb 28, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If the articles are on other websites, I don't understand why the path would always contain the words widget1 and widget2.

Anyway, I suggest that you try to get more variety into the titles. Instead of always including both words, why not let some titles only include one of the words, either widget1 or widget2. This would look mre natural.

serenoo

8:21 pm on Feb 28, 2010 (gmt 0)

10+ Year Member



The path would always contain the words widget1 and widget2 for 2 reasons:
1) these are the keywords by which I want to rank, then it is better have them
2) when you write them into the title then the system creates a page like widget1-wdiget2-word1-word2.html

aristotle

9:19 pm on Feb 28, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Without knowing the details of your case, all I can suggest is that you try to get more variety into your link building. This would include:

1. Variety in page titles, path names, and anchor text. Sometimes you might use secondary keywords or synonyms. Or even no keywords at all.

2. Variety in the types of sites that the links appear on. As many different types and as many different sites as possible.

3. A mixture of dofollow and nofollow links. It doesn't look natural if all the links are dofollow.

Hope that helps.

serenoo

9:37 pm on Feb 28, 2010 (gmt 0)

10+ Year Member



About point 2 it means if my site is about golf I should try to get backlinks from websites of computers, arts, dating, ... even if they are not related to golf?

TheMadScientist

9:42 pm on Feb 28, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



So you would have:
http://www.widget1-widget2.com/widget1-widget2-word1-word2.html

And all your titles are:
widget1 widget2 some text here

Looks a bit spammy to me.
I wouldn't do it, but YMMV.

1) these are the keywords by which I want to rank, then it is better have them

More repetition of a keyword is not always better. Years ago when the rankings were keyword based 'more = better' was true, but it's not necessarily the case any more since Google has moved to a phrase based system.

serenoo

10:20 pm on Feb 28, 2010 (gmt 0)

10+ Year Member



I agree with you TheMadScientist, but you have to consider that I am not linking with anchor text widget1 widget2 to my website. I create articles on other websites that talk about widget1 widget2 and inside them I have backlinks with various anchor text.
It is different.

Robert Charlton

11:36 pm on Feb 28, 2010 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



It is different.


Yes and no. Google looks at various kinds of patterns as indicators of coordination, and it regards them as possibly manipulative. Some patterns are easier to observe and more indicative of spamming than others.

In link building, Google looks not only at anchor text repetition, but also at the rate of acquisition, eg, as an indicator. It also looks at similarity in text surrounding links as a possible indicator of coordinated linking. As your question suggests, there are many more possibilities.

In computational terms, it may or may not be worth Google's while (nor dependable enough) to factor all observable patterns into its algorithm. Not all patterns are spam. Some are a natural part of link building. When the link building isn't natural, it's generally a good practice to avoid extremely frequent repetition of obvious signs that might catch Google's eye.

IMO, repeated keywords in a file-path aren't going to give you a large ranking boost, but they are easily observed and look spammy enough that Google is likely to note that there might be a common source for these articles. We don't know when or if Google might do something about it, but I don't think the gain in this case is worth the risk.

I'd avoid any monolithic strategy.