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[edited by: tedster at 8:55 pm (utc) on Feb 21, 2010]
In the past people swapped links on link pages to generate traffic, now that's "bad" says G
If the webmaster starts losing these valuable backlinks, it probably means he paid for them and decided it was not worth it to renew them.
A lot of webmasters chase links from websites that have a decent PR which is stupid. No natural back link profile will consist of 100% PR3+ links. The fact is, you need relevant, quality back links regardless of the PR.
. . .
Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
Google may build up FUD for webmasters, but we webmasters have built up a decent pile of FUD and mythology on our own. We do it when we don't pay close attention to the details of what Google actually does say - and worse than that, when we allow some idea that an SEO shared eight years ago grow to superhuman status.
I agree with an earlier sentiment in this thread, You don't learn SEO just by reading, you also learn it by doing. And of the two, doing is the critical piece. Reading and discussing are just helpful. It takes doing to sort out truth from FUD - anyone's FUD!
brinked: Nobody can say for certain what can or can not get you penalized
[edited by: ogletree at 10:16 pm (utc) on Feb 27, 2010]
We do it when we don't pay close attention to the details of what Google actually does say
overwhelmingly it is because of what Google did
Since Google already feels they identify paid links, they should just write the algorithm to ignore them for ranking purposes.
Examples of link schemes can include:
* Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
beauty of GoogleI understand your point Whitey, though "beauty" is not a word I'd use to describe an attitude that has seriously hurt a perfectly good practice, one that in part was the reason for the rise of the WWW as a commercial vehicle. Rather than "beauty", I might go with "chagrin".
Still, my anger doesn't do any good. The practical issue is how to live with it.
Legit vs. illegit
Itís clear that links to and from other trusted sites for the benefit of the customer are legitimate and good.
Unfortunately, some sites try to game the system by playing with how their inbound links are achieved.
It's a good practical read