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What does this enable Google to do? What is Google trying to figure out? This information is being requested by Google itself.
Is it toolbar users who are getting Caff?
The Google Toolbar
* WHY are they SPECIFICALLY asking for THIS "exception" when they've already spent the last 3 years geo-locating your SERPs without your consent?
I know this might be a bit of a stretch but do you think that by disabling personalized search it could affect the rankings for websites that you are working on from that computer? I noticed that I went down for certain keywords that I was ranking for the day after I disabled personalized search.
The European Union is working to make opt-in the legal standard for ALL collectible user information.
why the heck do they ask
you will actually become a more productive worker