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Search traffic for "widget recommendations" and "recommended widgets"

6:44 pm on Jan 5, 2010 (gmt 0)

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joined:Dec 17, 2009
posts: 6
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I have a site that recommends really great widgets.

I currently rank #5 for google searches on "widget recommendations". I have this rank for at least 3 reasons:

1. My <TITLE> tag is "[insert my brand name here] widget recommendations"

2. A lot of people link to my site with the phrase "[insert my brand name here] widget recommendations".

3. I'm a really good "answer" to people doing this search (see below for details)

I have faith I'll be able to climb past #5 to #1 or #2 because:

1. More and more people are linking to me with the phrase "[insert my brand name here] widget recommendations".

2. I know I'm a good "answer" in the eyes of Google for people doing that search. The bounce rate for traffic on that term is 28% -- which I assume is quite good. They also dig deep -- an average of 7.4 pages per visit. And they're long visits. 5 minutes, 52 seconds. (these are pretty great stats, yes?)

Enough background. Moving on: I just noticed that there are actually about 25% more searches being done on "recommended widgets" than on "widget recommendations". With that in mind I could:

1. Change my page's <TITLE> tag to use the phrase "recommended widgets" instead of "widget recommendations"...

2. Get a bunch of links of the same quality as before but this time using the phrase "recommended widgets" instead of "widget recommendations"

If I do this I expect I'll eventually land decent placement for searches on "recommended widgets" -- the competition there is even weaker than it is for "widget recommendations".

Here's my question:

If I do this will Google likely drop me in the rankings for "widget recommendations"? Where I already rank 5th? I'll still be a great "answer" for people doing that search so I expect the bounce rate will stay the same and the depth and length of visit will be unchanged.

Bottom line, I'd like to place well for *both* terms and do so by using the means that seem to have done it for the first term -- my <TITLE> tag and inbound link terms.


Thanks in advance and happy new year.


5:56 am on Jan 6, 2010 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
votes: 0

While I can't predict with certainty, it does sound like the anchor text in your backlinks, plus the related semantics on the page itself could well protect your current ranking if you make that small change to the title.