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How to remove G's Home > Category listing structure

     
12:40 am on Dec 3, 2009 (gmt 0)

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If you search for widget on my site Google shows

Widget Info and Reviews....
Mysite > Widget Category

I think that this is costing me clicks. My links are /widget-info so I think people feel more comfortable that I have what they are looking for. How do I remove it, by taking out the > breadcrumb structure?

2:23 am on Dec 3, 2009 (gmt 0)

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This kind of breadcrumb or "site hierarchy" structure is only a couple weeks old (reference [webmasterworld.com]) and there's not a lot of experience around with it. Google certainly hasn't given us anything like a way to opt-out of their decision.

Does your data show a definite traffic drop-off following this change? Google seemed to feel it should help rather than hurt, and contrary data would be good to know about.

From the blog article:

Often, however, URLs are too long, too short, or too obscure to add useful information.

This sort of suggests that URLs that are short and keyword-informative might be less likely to receive the breadcrumb hierarchy treatment - but that certainly hasn't been established.

5:01 am on Dec 3, 2009 (gmt 0)

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Tedster, no data, at least not reliable one. My traffic goes up and down by 10-20% quite often so it's up in the air. I merely look at it from my point of view: If I want to know "How to Update Windows," and I see
techsite--com/help/how-to-update-windows/ in Google SERPS I'm much more likely to click on it.
Techsite--com >> Help doesn't really show me as much certainty.
My URLs are very simple and not long at all: domain--com/widget-something
8:54 am on Dec 3, 2009 (gmt 0)

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This sort of suggests that URLs that are short and keyword-informative might be less likely to receive the breadcrumb hierarchy treatment

A site I am working on has the following URL:
example.com/widgets/blue-widgets/fluffy-blue-widget

G' displays this as:
Fluffy Blue Widget - example.com
-->snippet<--
example.com > widgets > blue-widgets

the URL/keyword information is exactly the same as the hierarchy treatment.

12:48 pm on Dec 3, 2009 (gmt 0)

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My URLs are very simple and not long at all: domain--com/widget-something

Same here, I've deliberately kept a url structure that is as short and simple as possible. Sadly now replaced by the first part of my breadcrumb only, which is a bit useless.

If the feature worked properly I think it might possibly be a good thing for my site, I doubt it is at the moment though, just serves to cause confusion.

1:53 pm on Dec 3, 2009 (gmt 0)

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"example.com > widgets > blue-widgets "

No it isn't. The > Blue Widgets is missing for me, even though it's displayed on the breadcrumb

4:03 pm on Dec 3, 2009 (gmt 0)

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I also have thee breadcrumbs and ot be hones I'm still not sure if it's good or not.

On one hand, it's more clickable area so it should be, in theory, better.

On the other, until people it's used to have a link to the parent category, and as already said, it may confuse them. If they end up in the category and not in the product level they may hit the back button.

Maybe comparing bounce rates for some keywords but be a good idea.

5:38 am on Dec 7, 2009 (gmt 0)

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Create breadcrumbs with JavaScript.
5:45 am on Dec 7, 2009 (gmt 0)

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Even if a site doesn't use their own breadcrumbs, Google is creating them for the SERPs where they feel they are useful.
9:18 pm on Dec 11, 2009 (gmt 0)

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Tedster, i will try to substitute it > for / or even a -
4:35 pm on Dec 18, 2009 (gmt 0)

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Anyone found a solution to this? I have a site in multiple languages and Google is adding foreign language breadcrumbs to English SE listings and vice versa on all other variations. Changing to / or // doesn't seem to make a difference.
 

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