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I think that this is costing me clicks. My links are /widget-info so I think people feel more comfortable that I have what they are looking for. How do I remove it, by taking out the > breadcrumb structure?
Does your data show a definite traffic drop-off following this change? Google seemed to feel it should help rather than hurt, and contrary data would be good to know about.
From the blog article:
Often, however, URLs are too long, too short, or too obscure to add useful information.
This sort of suggests that URLs that are short and keyword-informative might be less likely to receive the breadcrumb hierarchy treatment - but that certainly hasn't been established.
This sort of suggests that URLs that are short and keyword-informative might be less likely to receive the breadcrumb hierarchy treatment
A site I am working on has the following URL:
G' displays this as:
Fluffy Blue Widget - example.com
example.com > widgets > blue-widgets
the URL/keyword information is exactly the same as the hierarchy treatment.
My URLs are very simple and not long at all: domain--com/widget-something
If the feature worked properly I think it might possibly be a good thing for my site, I doubt it is at the moment though, just serves to cause confusion.
On one hand, it's more clickable area so it should be, in theory, better.
On the other, until people it's used to have a link to the parent category, and as already said, it may confuse them. If they end up in the category and not in the product level they may hit the back button.
Maybe comparing bounce rates for some keywords but be a good idea.