Welcome to WebmasterWorld Guest from 54.163.49.19

Message Too Old, No Replies

New Region Tags in Google SERPs

     
1:34 pm on Dec 2, 2009 (gmt 0)

Senior Member

joined:Jan 27, 2003
posts:2534
votes: 0


Announced [googlewebmastercentral.blogspot.com] on the Google blog today:

Country-code top-level domains (or ccTLDs) can provide people with a quick and valuable clue about the location of a website—for example, ".fr" for France or ".co.jp" for Japan. However, for certain top level domains like .com, .info and .org, it's not as easy to figure out the location. That's why today we're adding region information supplied by webmasters to the green address line on some Google search results.

Similar tags have been present on region-targeted Adwords for some time, so it will be interesting to see what effect (if any) the appearance of the tag will have. Google are certainly drawing more attention to the snippets and "green line" in SERPs recently.

3:37 pm on Dec 2, 2009 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:22318
votes: 240


Another requirement for GWT!
6:58 pm on Dec 2, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Feb 25, 2003
posts:2527
votes: 0


Another requirement for GWT!

It's a great plan by Google, really. Finding it difficult to control spam and find the patterns amongst sites Google came up with the idea of WMT to "help" webmasters ... and then slowly make it a requirement. All the site data, bug control and pattern checking done for them. Genius.

8:18 pm on Dec 2, 2009 (gmt 0)

Preferred Member from US 

10+ Year Member

joined:Feb 20, 2002
posts: 556
votes: 0


It's only when the result is from a different country than the search (Canadian site from US based search was the example) so most results in most industries aren't affected. I'd expect this won't make a big difference until they try to add this for smaller geo regions like city/state.
7:25 am on Dec 3, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 9, 2005
posts:1092
votes: 0


so how will global sites offering widgets worldwide to worldwide customers be shown in [city widgets] SERPs?
6:42 pm on Dec 3, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 9, 2003
posts:2072
votes: 2


So... the internet removes geography enabling small businesses to be local in many locations across the planet simultaneously... and then Google re-introduces geography, so that the historical town-guide book-seller from Chicago who has Quebec City optimised pages for selling guides to those visiting Quebec City then appears in the SERPS with a big CHICAGO next to the entry, making it appear much less relevant?

Or am I missing something?

5:00 pm on Dec 9, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Apr 5, 2006
posts:3284
votes: 12


What the **** has the location of the site got to do with anything. I know of several small music venues in England using a hosting service in Vancouver.

Or am I missing the same thing as ronin?

5:27 pm on Dec 9, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 15, 2003
posts:905
votes: 5


The premise is that the closer a site is to the search engine user, the more likely it is to be relevant to the user's query. It's been an important ranking factor on all of the major search engines for several years.

The change being discussed here is that, for at least some searches, Google adds a region tag or label to results when the site's Geographic Target setting is available from WMT and that setting differs from the origin of the search. It's essentially providing a location clue for SERP entries from generic TLDs. If you have a generic TLD and you haven't set a Geographic Target, listings from your site won't be affected by this change.