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Duplicate title tags & Google

         

Front

11:29 pm on Nov 25, 2009 (gmt 0)

10+ Year Member



After a big drop in rankings around 26 October 2009 we investigated our site & it's structure. The best word I can come up with to reflect the issues we had is “siterot”. Maybe a common problem on old content site's using a CMS from years ago...

The issues we found on our site:
1.Many duplicated content ( canonical ) problems ( different URL's leading to the same physical page , like ...blabla.com/ and ...blabla/index.php or blabla/index.php?=page5 ).
2.Bad internal linking structure ( using different URL's to point to the same content )
3.Some removed pages created gaps in the link structure.
4.Bloated pages ( image viewer, tracking still in the code but not used etc.. )

It's to early to tell if this caused or ranking problems, however we thought cleaning things was needed, especially because the site is still a vital one, with loads of unique content on it.

What we did was:
1.Clean up the mess in the code, remove unneeded stuff
2.Create a new sitemap ( only using the correct URL's, the blabla/ without any additions )
3.Cleaning up the internal links ( conform the sitemap )
4.Removed all unwanted & unneeded pages
5.Make all the articles available on one category page
( were spread out over 15 pages with those nifty blabla/index?=page1 etc.. pages )
6.created a 301 for all blabla/index.php to blabla/

Google ranking did not improve so far, maybe as expected as some of the changes were finalized just a week ago.
What did happen is a Google webmaster tools going berserk which makes me even more itchy....

Things I see in Google webmaster tools:
1.Crawl errors ( not found pages, thats obvious as I removed some )
2.Duplicate title tags for many if not all of our pages... most common problem found is:
/archives/blabla/
/archives/blabla/index.php
The same physical page is listed here as a duplicate, the index.php version has a 301 to the / version.
3.The Sitemap shows about half the URL's indexed, slowly moving up during the last week.

Questions:
1.How much time does it take to so google doesn't see the / and /index.php as a duplicated page anymore?
2.Is there a way to clear this manually? ( 301 is in place already )
3.Did anyone see a site recover after “house cleaning” and after how much time?
4.Who else had a big drop around the 26 October, and has some insights on what could be the thing changed from Google's side?

My excuses upfront for the lengthy post..

aakk9999

5:39 am on Nov 26, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



You just have to wait and Google will sort itself out. I would not do anything manually, just wait for 301 to take effect.

My experience is that when Google sees bigger changes to the site URLs (new redirects, changes in internal linking structure, etc), it does crawl much more, but it takes time for this to be reflected in its index. Almost as it says "I am not sure you wanted to do this so I will wait a bit for a site to became stable before reflecting this in SERPs".

How long - it can take between a month up to 6 months and sometimes even longer, depending on number of pages and the change you made. I feel that the trust of the site plays a factor here, it appears that older and more trusted sites recover their ranking quicker.

When we did our house cleaning in February, we started to improve our rankings after about 6 weeks.

If you had many duplicate content pages (you are mentioning up to 15 URLs pointing to the same content), and if some of these had external / internal links, then by consolidating these to one URL only should strengthen your link juice for that page and this by itself should improve ranking.

And a word of warning - it is possible that you could see the site first dropping even further before it is starting to recover. Do not panic and just wait, with the changes you described you should surpass your current ranking

Front

7:59 am on Nov 26, 2009 (gmt 0)

10+ Year Member



Do not panic and just wait, with the changes you described you should surpass your current ranking

Auch! the waiting game.... Thank you for the heads up.

Front

7:32 am on Feb 19, 2010 (gmt 0)

10+ Year Member



An update on this post, our site regained it's position
for about 5 days in January. ( from 5 to 9 January to be precise ). All our keywords were back, also all our traffic. Around the 9'th it was like the switch went off again and we are back to the bad rankings we had before.

What I see in our niche is many very old website ranking well, even site's that are very spammy ( like using the keyword combo they want to rank for like 20 times on one page ).

Some more things those sites have in common:
> keyword in domainname ( even sites with www.keyword1-keyword2-keyword3.com ), and one site don't even have any content on it just a perfect matched domain name.
> age ( our site is 8 years old, those are older )
> Backlinks don't seem to count that much, as far as I can nail that down.
> very old and basic html
> Quite a few of these site havent been updated as long as I follow them ( lets say about 5 years or so ).

I start to think that domain name is the most important ranking factor in our niche, so we lost the ball on that one ( no KW in domain name & it's an .nl not a .com domain ).

Strangely we still rank for some very competitive KW's on page one or even on the first spot.

FranticFish

10:02 am on Feb 19, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



When you see changes in the SERPs like this it usually means that Google is playing around with different data sets (for example a newer/different link graph) or comparing the effects of tweaks in the algorithm. See also the Caffeine upheaval thread(s).