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Google Updates and SERP Changes - November 2009

         

subway

11:34 am on Oct 31, 2009 (gmt 0)

10+ Year Member



< continued from [webmasterworld.com...] >

Any fool can slap their favorite keywords into the navigation, and millions do, and it doesn't work for them.

It depends whether you are talking money (competitive) keywords or just made up words / uncompetitive keywords. I agree with santapaws regarding the unique or made up words - you can be ranking in no time just by slapping them in the nav, title, h1, url, etc.

But... when it comes to the money making terms the theory still applies regarding the keyword in navigation but you also need an array of other SEO factors thrown in on top, i.e. high PR, matured inbound links preferably consisting of similar keyword anchor text as the phrases you’re targeting and for those links to be coming from similar themed sites, etc.

What I'm afraid *might* be happening with this update is that due to Google’s new more efficient file structure they are now digging deeper, scraping the very bottom of the internet barrel which is churning up lots of low quality pages (and in turn many more links) that once had to be disregarded.

So a site that has e.g. 3000 poor quality inbound links pointing to it is benefiting much more than a site with only 75 high quality links, which to me seems like Google has shot itself in the foot.

[edited by: tedster at 4:07 pm (utc) on Nov. 1, 2009]

whitenight

6:24 pm on Nov 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Caffeine Datasets have been sending me traffic all day.
hmmm.

I'm sure if people check their logs, they'll find traffic coming from keywords that rank well on the 66.102.7.XX's
but not on the old/current SERPs.

Hissingsid

8:03 pm on Nov 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



66.102.7.XX's

Exactly how do you know that is Caffeine. Surely all you know for sure is that this DC group has different results. It could be Caffein or it could be that team that test thousands of changes every year playing around on some DCs. They're not going to stop trials just because they don't have the new infrastructure yet and its a bit early to decamp to Vail.

Cheers

Sid

Badcol

8:12 pm on Nov 19, 2009 (gmt 0)



I've just finished watching the X-Files ... I see a lot of parallels with Mulder's search for the truth and the ensuing run-a-round from government agencies and the plight of webmasters when trying to fathom the intricacies of a Google update.

The truth is out there ... but will we know it when we find it ?

barretire

8:21 pm on Nov 19, 2009 (gmt 0)

10+ Year Member



LOL I like that one Badcol

whitenight

8:51 pm on Nov 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Exactly how do you know that is Caffeine. Surely all you know for sure is that this DC group has different results. It could be Caffein or it could be that team that test thousands of changes every year playing around on some DCs. They're not going to stop trials just because they don't have the new infrastructure yet and its a bit early to decamp to Vail.

Again, the datasets on 66.102.7.XX's are sending me traffic.

According to PAST observations from hundreds of OTHER webmasters, that DC is the dataset that was on sandbox.google.com
which was told to us -- by almighty GOOG itself --
to be the CAFFEINE dataset
not 3 days earlier.

[edited by: tedster at 10:49 pm (utc) on Nov. 19, 2009]

whitenight

11:01 pm on Nov 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We've all already agreed upon the terms and semantic usage [webmasterworld.com] for a fruitful discussion and analysis of this subject.
hence, the dataset on 66.102.7.XX's is the Caffeine (or Sandbox) datasets.

We agreed on that already, remember?!

kd454

1:18 am on Nov 20, 2009 (gmt 0)

10+ Year Member



Here is the current Caffeine Data Center IP. 209.85.225.103 , this is exactly what I was getting with sandbox.

This is it for sure, did some checking on all my sites and they all check out.

Yeah life is good! All SERPs are still increased!

tedster

1:37 am on Nov 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Until we have a full roll-out, or some word from Google on where we can dependably access Caffeine, we may be playing a game of hide-and-seek. For example, 66.102.7.*** occasionally shifts to different data - whitenight called it "flickering" in the Caffeine thread.

I'm also thinking that engineers might use some Google IP address and try to emulate or parallel the Caffeine results using the legacy infrastructure. They might do this in order to smooth the transition in January, or in order to give their human quality raters a place to access predictably. Unless you compare a whole lot of data, you may not notice as the two results sets begin to drift over time.

One thing people have noticed is that, in contrast to the sandbox, Caffeine generated results now are going live to a segment of the users who go to google.com.

kd454

2:18 am on Nov 20, 2009 (gmt 0)

10+ Year Member



"One thing people have noticed is that, in contrast to the sandbox, Caffeine generated results now are going live to a segment of the users who go to google.com."

Yes this is how I found it on 209.85.225.103

barretire

2:21 am on Nov 20, 2009 (gmt 0)

10+ Year Member



I have been noticing it bouncing between data centers all day..

Donna

3:20 am on Nov 20, 2009 (gmt 0)

10+ Year Member



Google.cn is currently producing the exact Caffeine results.

barretire

10:41 pm on Nov 20, 2009 (gmt 0)

10+ Year Member



Caffeine appears to be live again here [209.85.225.103...]

trakkerguy

2:05 am on Nov 21, 2009 (gmt 0)

10+ Year Member



hmnn. Results on that datacenter certainly look different than google.com, but hope it's not caffeine. Doesn't look like any serps I've ever seen, and my usual top 5 rank is not in top 100.

CainIV

5:43 am on Nov 21, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"Anything new about the old data mixed in? Seems to me there are only some keywords affected: I got some sites where old positions and new positions are shown for same site, different keywords. "

Interesting you see it too. I work with a website that actually portrayed a VERY unique issue that segmented this issue distinctly between two sets of data.

Searches for particular phrases from the homepage in quotes showed no results at all.

Other specific keywords showed the same homepage at position one, while further searches showed an incorrect page 'inheriting' the homepage qualities.

I spoke with Matt at Pubcon about this and he did address the issue in the SERP's, but there was no doubt in my mind after speaking with him extensively that it was a specific issue related to new data being mixed in.

internetheaven

6:41 pm on Nov 21, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Roll back on index for me (searching from UK IP address). Index seems to be from at least a month ago - lots of new/recently indexed pages missing.

gouri

4:20 pm on Nov 22, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Great observation.

I am seeing this on Google from several different nations.

Are you seeing this for some of the keywords that you search or many of them?

barretire

4:26 pm on Nov 22, 2009 (gmt 0)

10+ Year Member



I have actually been seeing the old results for about 3 weeks now. News stories from September on main page etc..

gouri

5:12 pm on Nov 22, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For the past two weeks I saw changes in the SERP (fresh content, rankings) and now the index seems to be an older one.

It just seems to have changed.

outland88

6:44 pm on Nov 22, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For the most part the results I have seen on 209.85.225.103 or any other DC are just unfiltered results. They may look different but once Google applies the filters you get what you mainly see now. I track about five keywords and you do get flux. The only thing new I'm seeing though is Google's ability to implement universal search for the first 20 results more rapidly. In other words for what Google wants to be there.

cangoou

9:20 pm on Nov 23, 2009 (gmt 0)

10+ Year Member



Any sedation of the SERPs in reach? I still see 3 different datasets here with various manifestations and no signs that thinks will settle down a bit.

SEOPTI

10:25 pm on Nov 23, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The worst part of the whole story is they still do not index new sites properly, old sites are loosing massive traffic because of the poor indexing.

barretire

2:39 am on Nov 24, 2009 (gmt 0)

10+ Year Member



I wanted to point out that as of tonight I am noting that the data center dsiplaying what appears to be caffeine results appears to be steady [209.85.225.103...]

I am no longer having to reload a few times to get the results.

BillyS

3:10 am on Nov 24, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



barretire - I just checked that DC for a key phrase associated with an article we just published on Monday. We don't show up on Google.com for this phrase, but we do show up on that DC...

In fact, we show up in position #5 with a note saying "18 hours ago." In my mind this helps validate the speed Google is trying to achieve with Caffeine - waking up the SERPS to something fresh each morning.

trakkerguy

3:18 am on Nov 24, 2009 (gmt 0)

10+ Year Member



[209.85.225.103...]
is very different than the sandbox was for me.

If it is caffeine, is very bad for me so far. My big keyword on best site is #45 there, #6 in google.com, and was solid #3 in the sandbox.

Serps for many other keywords look similar to google.com.

drl1

5:08 am on Nov 24, 2009 (gmt 0)

10+ Year Member



@trakkerguy - have you checked the cache date of the pages for the term(s) that dropped and the cache date of the pages that produce results similar to google.com?

I'm seeing some different results that appear to correlate between recent updates (code edits by me from 11/19+) to a page's serps and the page's cache date between:

[209.85.225.103...]
and
google.com

I'd like to know if others are seeing that or if they are just unfiltered results as suggested earlier.

trakkerguy

5:32 am on Nov 24, 2009 (gmt 0)

10+ Year Member



@drl1 - cache dates are the same. Wouldn't account for the difference anyways as that index page hasn't changed in months.

cangoou

10:01 am on Nov 24, 2009 (gmt 0)

10+ Year Member



I'm having a bunch full of wrong cache-dates (cache says: from 17th november or so, but the shown content is 3 weeks old).

subway

2:19 pm on Nov 24, 2009 (gmt 0)

10+ Year Member



* [209.85.225.103...] * is definitely not Caffeine as I remember it. Looks to me too like a roll back to about a month ago on the live SERPS as well?

barretire

2:30 pm on Nov 24, 2009 (gmt 0)

10+ Year Member



I agree that this seems to be serps froma month ago. I feel the Caffeine test DC may not have been the full Caffeine however the results from a month ago to me appeared to be caffeinated results. I am thinking that Google had been testing caffeine live for a couple of months without saying. Rolled it back a month ago for the holidays and will make it live again in January. From the data I had gathered indexing speed in September and October was very fast and now it is slow again. The serps I see now match what I saw months ago with old out dated pages showing up again.

internetheaven

10:38 pm on Nov 24, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The worst part of the whole story is they still do not index new sites properly, old sites are loosing massive traffic because of the poor indexing.

Sorry to say, but it means you're doing it wrong or your sites are thin affiliate/scraper/100,000 pages on launch.

I pump out about 1-2 sites a month and have had no problems getting them indexes after rolling them out ... note "rolling them out" ... not slapping thousands of pages in front of Google bot, tweaking them daily and screaming "hurry up Googy!" ...

[1]That was a generalisation of complaints I've heard in forums recently, not specifically aimed at SEOPTI. [1]

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