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How long to keep 301 redirects from old to new site?



9:53 am on Oct 27, 2009 (gmt 0)

10+ Year Member


I have an old site that already 301 redirects page by page to the new domain about a year ago.

Assume that all new pages of new domain had been crawled and cached by Google from the 301 redirects, should I keep the redirects still?

Or can I serve 404 to the old domain instead? If not, then how long should I keep the 301? Is it gonna cause something bad if I take 301 down and serve 404 instead?

thanks in advance for any suggestion.


11:33 am on Oct 27, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

If you still have control and don't have a burning need for it otherwise - I would plan to leave the 301s in place permanently.
If you want to use it for something else.. well, really a year should be enough.

But, as with all page changes - try a few pages, and see what happens.

Robert Charlton

6:13 pm on Oct 27, 2009 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

In particular, you should keep 301s permanently in place for any old urls that still have inbound links pointing to them.

Google does not retain the redirect information for further spidering. If you remove 301s to old urls with existing inbounds, Googlebot will fail to reach the new urls, and you'll lose linking credit for those links.

Chances are that while you may have gotten some new inbounds in the year since you made your changes, you still have a lot of old inbound links out there that haven't been changed.

I generally tell clients with established sites to expect to keep the old domain in "perpetuity".


6:22 pm on Oct 29, 2009 (gmt 0)

5+ Year Member

True in fact if you put the old URL as query in Google, you'll have the result with the new URL.

Tested in URLs where permanent 301 was put about 3 years ago.


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